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Targeted Advertising: Role of Video Ad Server and Video Ad Network

Digital advertising space is huge. Whether you are watching a video on YouTube or scrolling through Instagram feeds, or playing Coin Master, video advertisements are omnipresent. And why not? Research says, combining video with full-page ads on video streaming sites or any video advertising platform boosts engagement by 22% and 68% of consumers feel positive …

Telaria launches ‘first complete’ video advertising platform for OTT

Online video platform, Telaria has launched the “first complete video ad management platform” for video and connected TV/OTT. Formerly known as Tremor Video, Telaria is building on ad serving and analytics to its existing video collection. Craig Berlingo, Product Head, Telaria quoted, “The platform handles auction or fixed rate and allows program makers, such as …

Media Owners Warming Up To Private Marketplaces

  Hulu announced this week that it is to offer selected advertisers the opportunity to buy premium video inventory using enhanced targeting capabilities from the peak Fall Season onwards, after the online video on demand streaming service struck-up partnerships with IT giant Oracle, and Facebook-owned video advertising platform LiveRail. The announcement, dubbed “the next evolution …

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