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Twitter hunts for dollars in the ‘democratization’ of OTT video 13 May 2015

To say that Twitter‘s addition of video to its social media platform has been a success in the mobile realm is an understatement. According to the company, 90 percent of video views by users have been on mobile devices. But more important to the company’s bottom line, its build-out of a native video player and …

NewFronts 2015: Nearly Half of Internet Video Ads on Non-YouTube Sites Aren’t Seen 11 May 2015

There are plenty of video ads being sold and served up on the Web and mobile devices — but close to half of all video ads that don’t run on YouTube are never seen by a user, according to a Google study. Of course the report, released by Google this week, is self-serving for the Internet giant to …

The state of the ‘small screen’ 08 May 2015

It could be argued that young people have begun to spend too much time immersed in the small screens of their smartphones, tablets and computers. But a shift in the content of the “small screen” has changed enough to apply to everybody. Where we once looked to the TV sets in our living rooms to …

80% of Millennials Watch TV Shows Because of Shared Online Promos 30 April 2015

It looks like the pathway to watching a TV show for millennials starts on the internet. According to a recent study from Unruly, “The Science of Sharing: TV Promos and the Millennial Shift,” 80% of this demographic are likely to watch a TV show if someone shares a promo for it with them online, promos …

Facebook’s Sheryl Sandberg just said something that should terrify TV executives 24 April 2015

  Video views on Facebook are growing exponentially. Some 4 billion videos are watched on the platform every day, up from 3 billion in January, the company revealed in its Q1 earnings. Video ads on Facebook are growing ridiculously fast too (although Facebook stayed mum on how many of those 4 billion videos are ads, …

Yahoo Kills Its YouTube ‘Killer’ — So What’s Still Alive? 22 April 2015

Last week VideoInk broke a story that floored us — “Yahoo Shutters Video streaming Platform for Creators One Year After Anticipated Launch.” We reached out to two key reporters at top media/digital media publications and, shockingly, one hadn’t even heard the news (nor seemed to think it was a big deal) while the other had heard, …

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