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Video Consumption - Latest updates on Video Consumption

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Irrespective of screen size, long-form video more popular than short-form video

According to a recent report, long-form content accounts for the majority of time spent watching video on all screens. Differences in video consumption between the East and West coasts of the US were also cited in the report apart from the persistent growth of mobile and latest trends in online video advertising. Although short-form video …

Brands use Live streaming to connect with targeted audience

Live streaming campaigns are getting popular for brands on Facebook, Snapchat, YouTube, Periscope and Twitter – all of the companies have been increasingly investing in their live streaming infrastructure. BMW live streamed campaign video for its M2 model via Periscope. From 5000 reach in ten minutes to 48000 engagements on social networks and 16.6 million …

Mobile to lead in video consumption, though TV won’t decrease anytime soon

Mobile is the leading device platform on which video is expected to be accessed most in the future. Despite the fact that content is better accessed on big TV screens, mobile screens are going to rule the majority of the market because of convenience and reach. This, however, doesn’t mean that TVs are going to …

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TV’s popularity 16% lower among younger viewers

  A new ‘Truth about Youth’ study, commissioned by UK marketing body Thinkbox, shows that TV’s popularity as a form of video consumption drops a vertiginous 16% among 16 to 24 year olds. However, young people have always watched less TV than the average, and today TV viewing (including live, playback and the broadcasters’ VOD services) still …

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