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Growth Hack : Working Out Content Rights & Release Windows

Distributors have to now take cue from the success of VOD services who have helped brought premium content in short windows to the audiences and have clarity of thought on shortening all release windows. The lesser time they take, the more interested the audience is.

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Will Day-and-Date Releases Become As Popular As They Were Destined To?

  There’s so much streaming video available nowadays, it seems criminal to complain about the selection. There are more recent releases, catalog titles, TV series, sporting events, children’s shows, and online originals than a person could ever hope to sit through. But there’s one category you never find (on legit sites, anyway): studio movies that …

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Indie Film Marketer Gets Candid About VOD Release Strategies

  Windows in the Home Entertainment space continue to shrink. Just recently,Paramount announced a deal with AMC Theaters and Cineplex shortening the time from the theatrical release to the home theatre screen. Now, only two weeks after a film’s theatrical run has shrunk down to 300 theaters or less, that film will be released on …

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Regal Rejects Plan For Quicker VOD Release, Calls It Unhealthy

  With Paramount Pictures and AMC Theaters  looking to begin experimenting with a much shorter than usual window between theatrical and VOD releases, there’s been a surprising groundswell of support for the idea that could be seen as a threat to theatrical releasing as we know it. Up until this moment, there have been no real …

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Hulu might add ad-free option to compete with Netflix

  Hulu is exploring plans to add an advertising-free option to its service, according to people familiar with the matter, as the online VOD platform tries to become a stronger rival to Netflix Inc. Such a move would be a significant shift in strategy for Hulu, which up to now has required users to sit through ad …

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Floyd Mayweather’s next fight might air on CBS, a huge gamble for the network

  Floyd Mayweather’s last fight against Manny Pacquiao shattered Pay-Per-View (PPV) records and expectations by tens of millions of dollars, and yet his next fight could reportedly be given away for free to anybody who wants to watch. According to a source for Lyle Fitzsimmons of CBSSports.com, Mayweather’s next, and presumably final, fight could be …

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ESPN’s Plan to Dominate the Post-TV World

On July 11, 2014, LeBron James announced that he was leaving the Miami Heat to return to his hometown Cleveland Cavaliers. Within a few minutes of the announcement, an ESPN notification typed on a desktop computer in Bristol, Connecticut, was sent to more than 6.5 million people in the United States who had signed up …

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Streaming constitutes 28% of all US viewing

  More than a quarter (28%) of all TV viewing in the US is now done via digital streaming, according to a new GfK MRI report. Accessing subscription or free online VoD platforms via a computer or mobile device accounts for 16% of time spent with TV content; online streaming through a traditional TV set …

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That’s Heavy, Man … 4K Over OTT

  BY NOW, TWO TRENDS are clear when it comes to the momentum around 4K/Ultra HD video. One is that Ultra HD is far more of an Internet-protocol (IP) thing than traditional broadcast video methods. Samsung and Comcast, for instance, etched a 4K/UHD deal at the 2014 International CES. Those sets are in production, and …

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Nielsen’s Total-Audience Report Should Terrify Television Execs

  Last week, global information and measurement company Nielsen came out with Q1 2015’s Total Audience Report. For those following the media landscape, the report gives powerful insight into how content is being consumed across a host of devices: television, radio, PCs, smartphones, and tablets. And there is a shift going on: no doubt about …

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