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Yahoo adds ad viewability and fraud measurement

Yahoo has made independent viewability and fraud measurement for video advertising available on all its properties. Yahoo is partnering with third-party measurement companies that align with the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC). Advertisers running campaigns with Yahoo can choose from a variety of measurement solutions for greater transparency into campaign performance …

Sign Me Up: Stoking The Subscription Economy

With word this week that Apple plans to roll out its own $10 a month music streaming service next week, the subscription economy grows yet another option. With ISP fees, cable and satellite, mobile phone, and discrete content services like Netflix, Hulu and Spotify already draining our wallets, one would think Americans had reached a …

How Internet Changes Pay TV by 2020, Per Pacific Crest

Pacific Crest Securities analysts Andy Hargreaves and Evan Wilson today offer up some thoughts on the “future of TV” and what it means to Netflix, Google, and Apple, among others, in the form of a 34-slide deck of slides. In addition to Netflix’s streaming video service, Google has its “Google TV ” effort, and Apple is expected to …

The Cinema Isn’t a Place; It’s An Idea

It’s welcome news that the Times has changed its policy regarding movie reviews. Until early this year, the newspaper reviewed, in principle, every movie that received a theatrical release in New York—though we’re not certain how they defined “theatrical release.” In practice, it seemed to mean any film playing for seven consecutive days in the …

Rich List debutant Patrick Grove on why a mobile Asian Netflix is ‘the perfect idea’

Patrick Grove believes there are 250 million reasons his Asian version of US streaming juggernaut Netflix will work. He will debut on the BRW Rich List with a $286 million fortune when the 2015 edition is published on Friday, in The Australian Financial Review Magazine and online at brw.com.au. His latest venture is iFlix, developed over …

Verizon’s ‘Pick Your Own Cable TV Channels’ Is Just Another Bait & Switch; Read the Fine Print

The diagram above uses an excerpt of the “fine print” that you can find at the bottom of Verizon’s FiOS TV, cable, High-speed Internet and phone advertisements, including their $74.99 special Triple Play which includes Verizon’s “customized TV plans” that offer ‘slim’ packages of specific cable programming channels. (This excerpt is from May 21, 2015.) …

Asia Pacific drives 180% global digital TV growth

Based on forecasts for 138 countries, the number of digital TV homes will increase by more than 1 billion between 2010 and 2020 to 1.65 billion – or up by 180%, according to a new report from Digital TV Research. The total will climb by 134 million homes in 2015 alone. According to the Digital …

CBS, ABC, NBC Want Much More of That Internet Advertising

In a sign of changing television-consumption habits, major U.S. broadcasters are banding together with their cable brethren in an effort to jointly promote themselves and capture more advertising revenue at a time when ad dollars are increasingly flowing to online video on demand distribution. The Cabletelevision Advertising Bureau, the group devoted to pumping up cable television …

Why Young Hollywood said no to cable, and yes to OTT

Last year, Young Hollywood CEO R.J. Williams was six months into negotiations with a major media conglomerate on a deal that would give his celebrity-obsessed, millenial-targeted digital brand its own 24/7 linear TV cable channel. Tech meetings were held and a programming grid was being assembled. Then, after repeated delays, the deal finally fell apart. …

Apple TV & Other OTT Set-Top Boxes Doing Better Than Expected

The Apple TV and similar set-top boxes (STBs) like the Roku and Chromecast are doing much better than had been expected in the past. The reason has to do with the content strategies used. All this relates to the choices that customers want, the willingness of the set-top box makers to provide it, the box …

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