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Top 5 TV Audience and Research Myths and Misconceptions 13 May 2015

1. Pre-season buzz matters for new series. There are several reasons why pre-season buzz has virtually no impact on whether or not a program becomes successful. Despite the fact that much of its audience is older, the traditional press has always tended to focus on the younger and sexier programs. It’s always fascinating to see …

Most OTA cord cutters come from satellite, finds TiVo 11 May 2015

TiVo has released the findings of an in-depth survey of Over The Air (OTA) TV consumers revealing that a materially higher percentage of cord cutters are coming from former satellite TV service subscribers. “The data we’ve collected shows a clear trend — satellite TV subscribers are more likely than cable subscribers to cut the cord …

4-day-old cable VOD ads are more effective than standard TV commercials, finds Canoe 06 May 2015

Cable industry advanced advertising consortium Canoe says ads stay fresher over time on cable VOD. Citing research conducted by Frank M. Magid, the joint venture said that ads on cable video on demand service that were viewed four to seven days after their initial airing outperformed general TV commercials, aimed at the same demos and viewed …

Cable TV industry goes from high to low in a year 06 May 2015

It hasn’t been a good year for television. That seems clear from this year’s annual convention of the nation’s pay-TV industry here. The lofty expectations from last year’s gathering of the National Cable & Telecommunications Assn. have given way to this year’s anxiety over digital disruption. The most obvious sign? A new name for the massive event …

Don’t mirror Netflix, Hollywood expert tells local rivals 05 May 2015

Australia’s three local video on demand services need to be careful not to mirror Netflix’s successful business model if they are to survive in an increasingly crowded market, a Hollywood media adviser says. Seth Shapiro, an interactive media governor for the Emmy Awards and an adviser to entertainment giants including Disney, Comcast and Universal, said the Australian market …

Muvi Studio’s Marketing Head Viraj Mehta reflects on issues plaguing net neutrality in India 30 April 2015

Share a picture you took in the restaurant last night? WhatsApp! Had a video chat with your friend or relative in the United States? Skype! How much did you pay for while using these two apps for sharing some priceless moments? Only the bandwidth consumed by your smart phone! Now imagine if your operator charged …

Muvi’s Founder Anshuman Das Talks About The Growth Of Internet and Smartphones Driving The Growth of VOD In India 30 April 2015

Getting candid about the possibilities of VOD expanding more in the entertainment industry, Muvi’s Founder Anshuman Das talked about how the internet & smartphone numbers could boost VOD and video streaming in India. Here’s what he writes, “Consumers around the world are rapidly embracing over-the top Video on Demand services on the Internet—to satisfy their …

Trailing Netflix and Amazon, Hulu Looks for First Original Hit 30 April 2015

After seven years online and two turns on the auction block, Hulu is looking for its first original hit. The VOD service, owned by 21st Century Fox Inc., Walt Disney Co. and Comcast Corp., offers an array of popular shows that first aired somewhere else. In the past year, it has gobbled up online rights to …

NewFronts 2015 Preview: Digital Players Push Superiority to TV 28 April 2015

At this year’s Digital Content NewFronts, expect to hear a recurring theme from Internet media firms: We’re a better ad buy than TV, especially for targeting younger audiences. The lineup includes Google’s YouTube, Hulu, Disney’s Maker Studios, Yahoo, AOL, Vice Media, Machinima, Defy Media, Endemol Beyond and BuzzFeed. In addition to those digital-first players, traditional …

‘Daredevil’ gets a second season on Netflix 23 April 2015

The Man without Fear — aka Daredevil — will be protecting Hell’s Kitchen in New York City for another season now that VOD service Netflix has renewed Marvel’s popular, gritty superhero series. Matt Murdock (Charlie Cox) may be a lawyer during the day, but by nightfall he dons a mask as Daredevil and patrol the …

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