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SVOD and Pay TV all set to boom

Streaming services and pay TV platforms are set to grow exponentially in the next few years while free-to-air broadcasters continue to lose viewers, albeit at a modest rate. Video on demand service Netflix is predicted to hit 3 million subscribers if it achieves a similar market penetration- 36%- as it has in the US. And …

Why Apple should buy Netflix

Netflix’s rapid subscriber growth could make it a formidable competitor to iTunes, and an attractive acquisition candidate for Apple. Video on demand service provider Netflix recently reported record subscriber growth of 2.3 million in the U.S. and 2.6 million internationally for the first quarter. The company now boasts 62 million subscribers worldwide. In response to the …

Online video streaming and the future of traditional television

The way we watch television has changed dramatically in just the past decade or so. The days of sitting through commercials, waiting a week or two between episodes of your favorite shows and upgrading to a more expensive cable package just because it has one channel you like in it are mostly behind us. Online …

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