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Are SVOD Services Killing Ad Revenues? 10 November 2015

With the growth of subscription driven streaming services like Netflix and Hulu, it has become a popular trend to come up with your own subscription service. It’s become almost the prime resort for broadcasters, content owners and telcos looking to launch their streaming service. While its all good on the customer, wonder how it will …

Chinese Online Video Market Is Heating Up With Strong Domestic Competition 10 November 2015

  Chinese internet consultants iResearch earlier reported that the Chinese online video market would reach a whopping RMB 36.8 billion (US$5.8 billion) in 2015 marking a 50 percent jump from 2014. About RMB 15.2 billion off that total value is coming from online video ads while the rest are from purchases and subscriptions.. Despite the …

NPD Predicts 82% Growth In Connected Devices Installations By 2018 10 November 2015

Global information and research agency NPD has come up with its quarterly Connected Home Forecast report which predicts that by the end of 2018, an approximate 231 million internet-ready devices will be connected to the Internet. This growth rate is pegged at 82 percent growth from 2014 to 2018. The largest drivers of this growth are …

AMC Backs Its Choking Strategy For Video Streamers 06 November 2015

  AMC network top brass has reaffirmed its stand on the company policy of making original programming available to OTT VOD services only a year after the linear broadcast. This announcement comes at a time when SVOD services like Netflix and Hulu are facing severe criticism for bringing down television ratings and has led to …

Spanish Telcos Are Blocking Out OTT Video Services 06 November 2015

  No, the OTT video platforms are not at all doing badly in Spain as you would be led to believe. Recent development are suggesting that telecom operators have been intentionally blocking the services that compete with their core offerings. Now subscribers have come out all guns blazing against VOD services like Netflix and Totalchannel …

TV’s Fall Will Also Mean You Pay More For Cable (And Streaming) 05 November 2015

  In the past year, there has been a countless list of TV obituaries and eulogies on the web. There are numbers to complement these actions too. For example, the number of viewers who tuned in to sample the new fall shows was abysmally low. What begun with mid-level shows is now affecting major shows like …

EST on Set Top Boxes Has Discovered New Audiences 04 November 2015

  Decipher’s bi-annual media consumption report Mediabug has found out that half of those who have purchased a TV show or film through an EST (Electronic Sell Through) model on their STB (Set Top Box) are generally first timers with no previous video buying experience. The report named ‘Mediabug Wave 7’ also added that 24 per …

Theater Live Streaming : Keeping Art Alive The Streaming Way 04 November 2015

  30th December, 2006 will always be a big day for theaters and live performing arts. On that very day, the the Metropolitan Opera (also popularly known as The Met) in New York experimented with a new way of getting the shows to the public: live streaming. The theater with 75 years of experience with …

Credit Suisse Survey Finds 1 In 3 Subscribers Leaving Cable For Netflix 03 November 2015

  Traditional Pay-TV has always maintained OTT video services like Netflix as a threat. A recent by Credit Suisse reinforces that belief. It found out that 37% of Netflix subscribers aged 25 to 34 find the VOD service a good alternative to pay-TV. With 250 Netflix subscribers on board, the study also claims that about 30% of users aged …

New Tool Captures Netflix Data In An Awesome New Way 03 November 2015

  SVOD services like Netflix and Amazon Prime and Social Media networks like Facebook are now officially fastest growing areas of consumption of online video. Despite the claims, it’s really tough to measure the data for video on these platforms. While this is not the same as leveraging data analytics, it’s still a problem for programmers. …

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