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TrueVisions Launches Video-On-Demand Services

Thailand’s largest pay TV operator, TrueVisions, has launched a VOD service and several new features for its premium subscribers. Aimed at improving users viewing experience, the operator has debuted six software upgrades. New TrueVisions, as the new service would be known, will be ready for premium package clients in July. The company currently has 300,000 …

Video on demand services – a key differentiator for smartphone sales

Video on demand and other exclusive services are becoming a sales differentiator for smartphones. Samsung has tied up with VOD operator VuClip to provide exclusive access to its content on their devices. Micromax, another leading handset maker in India has tied with 10 services to provide health, travel, payment related access on their phones. The …

OTT to be driven by ads in the immediate future

According to a report by Hong Kong based Media Partners Asia, online video revenues in the Asia Pacific region is expected to grow to $35B by 2021. Revenues will be highest from China (76%). 17% will be contributed from Japan, India, South Korea and Australia. In India, Advertising video on demand services will see a …

Video on demand services rise in South Africa

According to a survey by Nielsen, video streaming platform like Netflix is gaining popularity in South Africa. The survey asked 30000 online respondents from 61 countries. It was found out that some form of video-on-demand programming was accessed by around 63% South Africans and 79% of them access at the least once every week. Online video …

Pay TV and video on demand services co-exist in Australia

Around 20% of Australians households have more than one paid TV service. According to a survey by Canstar Blue, Australians in their 30s are more likely to have such an arrangement. Only 16% expressed interest of wanting to unsubscribe a paid TV service. This shows that most are happy to pay for TV content using …

77% use VOD for the convenience of watching on their own time

According to the President of Nielsen Product Leadership, Megan Clarken “…the growth of video-on-demand programming services…opportunities for all players in the media ecosystem…content will always be king…consumers will demand greater control and customization of the viewing experience…” The study by Nielsen surveyed over 30,000 people from 61 countries. It revealed that 26% globally subscribe to …

Indian video on demand services set to zoom ahead

Indian VOD is heating up. The region is becoming one of the largest smartphone markets in the world. Cisco predicts that the region could have around 650 million smartphones by 2019, while there were only 16 million TV households in the country. Data prices and introduction of 4G faster mobile internet networks. Mobile video on …

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The Future is Streaming; the future is Smart Connected Devices

Did you know, 35% viewers preferred streaming the Super Bowl 50 on connected devices last month? With video on demand (VOD) services taking the front seat, connected and mobile devices are set to rule the entertainment industry. Connected TVs in particular, are seeing an ever increasing trend in the very recent years. The biggest growth …

VoD OTT penetration is increasing

According to eMarketer, 186.9 million people in the US will be consuming video content via apps or sites like Hulu, YouTube, etc. Video on demand (VoD) services has been growing rapidly over the last 5 years. It is estimated that by 2019, over 70% of internet users in US will use OTT services. It also …

Content connoisseurs and TV bundles

  This is the time of the rise of content connoisseurs. The young, specially, are getting increasingly more interested in video on demand services rather than linear TV. A recent study shows that 44% of this generation is considering giving up Pay-TV subscription in the next 6 months. The number is much lower in the …

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