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Rather Than Original Programming It’s On-Demand Driving Subscriptions

January 2015 research from Cowen and Company revealed that 82% of US Netflix subscribers subscribe to the service because of the ease of viewing its on-demand streaming content.

Most OTT Video Services Will Lose Christmas Subs In 6 Months Or Less

The study, carried out in Australia, Brazil, Germany, Singapore, the UK and US, found that around 25 per cent of consumers already use an OTT service, and a further 27 per cent are planning to go OTT this Christmas, taking advantage of free trials and special offers.

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Majority of English TV viewers engage with second screen

  More than half of English TV viewers in Canada have engaged in some form of second screen interaction, such as looking up something about a TV show while watching it, and almost one-third have engaged in “social TV” activities, such as chatting about a TV program on social media. That’s according to the latest …

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Deepening The Dynamically Ad-Served Pool

  TV ad delivery will become more addressable as more viewers stream video from set-top boxes and consume IP-based content. Although the addressable TV ad market is still only worth $300 million compared to linear TV’s $70 billion, cable operators and agencies agree that growing the addressable TV footprint will introduce more flexibility into the …

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VidCon 2015: Online Video is Changing the World As We Know It

  The overriding message from the day was certainly the industry colliding with TV and the thought leaders that spoke on the day suggested that the two aren’t going to remain separate much longer. That really came as no major surprise, but what did strike us as interesting was the way in which they expect the …

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The New World of Broadcasting

What is “broadcasting”? There was a time, decades ago, when broadcasting was simple: You got a license from the government, built a transmission facility and flung as much power into the ether as you were allowed. Then came cable TV systems, which had a pipeline into homes that could carry programming that was never actually …

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LeTV and Xiaomi are in an epic battle to upend the TV industry

  LeTV and Xiaomi, two Chinese internet companies on different paths that both claim to upend traditional industry, have recently been fighting a battle over smart TV and smartphones. Each side wants to pursue the fight until it forces the other into submission. Xiaomi issued the first challenge by joining with Chinese video websites and …

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Rising tide of online piracy: Sink or Swim?

  For the first time, searches for popular insecure OTT devices have now outstripped popular secure OTT devices on Google searches. Online piracy is big business. All content is a target: thematic channels, recent movie releases and particularly live sports. The question is can anything be done to hold back this tide? With advancements in …

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Blockbuster quietly reborn as successful TVOD

  OTT history has come full circle, with Blockbuster – the fallen video rental giant that once famously turned down the chance to purchase Netflix for a (relative) pittance – having been reborn in Denmark as a quietly successful, exclusively video on demand system. Today, at the Connected TV World Summit, IP&TV News took the opportunity …

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Network spend outstips client for hardware/software

  Revenue growth from video infrastructure network hardware and software is far outstripping growth from client hardware and software, says new Q1 data from Synergy Research Group. While revenue from all video infrastructure grew by 7% on a rolling year-on-year basis, growth in network hardware and software came in at 10% and 17% respectively. On …

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