With the COVID-19 pandemic prompting people to stay at home, video streaming has become the most preferred activity. In order to cater to the increasing video streaming demands of viewers, Amazon.com has partnered with AT&T’s Warner Bros and HBO … Continue reading
When marketing trends keep going out with the old and in with the new, you as a marketer, cannot always expect conventional strategies to give you a competitive advantage, especially when there are competitors vying for your customers’ attention. … Continue reading
Who likes to “Wait”? Well of course, you don’t! Neither will your viewers do if their favorite shows buffer for more time on your streaming platform. According to research, just one buffering event decreases the amount of video watched … Continue reading
In a recent research report, it is found that almost one-third of Asian OTT consumers are happier with ad-supported streaming services, for receiving content for free. The survey also highlighted, 21% of users opt for subscription services with limited ads … Continue reading
EPIC TV, the popular Indian TV channel known for its narrative non-fiction programming, announces a strategic content distribution deal with SonyLIV. As per the deal, SonyLIV users can access the entire content library of EPIC TV, 24*7, anywhere and from … Continue reading
Tencent, the Chinese tech giant, launches its first video streaming service outside China, in an effort to expand its presence in the South-Asian countries. The streaming service will be first made available to Tencent’s existing user base in Thailand. In … Continue reading
Zee5, the Indian Video-on-Demand service, signs a first-of-its-kind partnership deal with Applicaster, the leading cloud platform for app development. With this collaboration, the Israeli tech company will fix some of the core functionalities of Zee5 app and enhance the user … Continue reading
According to a survey report, Video streaming services in the UK region are expected to be £80bn worth by 2023. Presently in 2019, the market is projected at £70 bn with a CAGR of 8%. As the video streaming grows, … Continue reading
DHX Media, world’s leading independent kids’ content company, announces to debut a brand-new children’s subscription-based Video-on-Demand platform – Kids Room. The new SVoD service will be ad-free and available on Comcast’s Xfinity X1. X1 subscribers can simply spell out “Kids … Continue reading
In a recent consumer satisfaction survey, video streaming services overtake the PayTV subscriptions, with Netflix leading the top position with highest engagements. As per the reports, video streaming scored 76 out of 100 while PayTV averaged a 62. Among the … Continue reading