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SVOD gains popularity in Sub Saharan Africa

According to research, SVOD revenue in Sub Saharan Africa is expected to reach a whopping US$775 million by 2023. However, the forecast is still considered low due to the lower subscription fee charged by a few OTT platforms. Among the countries, South Africa (3.37 million) and Nigeria (2.61 million) combinely form 60% of the region’s …

5 Million Viewers Excluded From Nielsen Ratings Data

With this new tool, timely ads will also be inserted into shows that are watched on-demand weeks later. As per Nielsen, it will be bale to count TV and online viewing using the same metrics.

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