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One-fifth of US marketers plan to invest in Live Stream Video Ads

According to an August 2016 research, about one-fifth of US media decision makers are planning to invest in live video streaming platform ads over next six months. Overall, digital video advertising will continue to grow particularly with social media channels specially Facebook Live and YouTube Live. According to another June 2016 research by Trusted Media …

Twitter video streaming ads to help maintain position

Twitter is struggling to keep up the advertising money from its social media rivals like Facebook, Instagram and Snapchat. Twitter’s shares are down 24% so far in this year. “Advertisers do have a lot of other options. Companies are experimenting with Instagram and Snapchat and maybe shifting some budget from Twitter, particularly in the case …

Twitter’s video streaming in-feed ads great for brands

In-feed video streaming ads on Twitter are working well for brands according to Twitter’s agency development director Dave Roter. And this is primarily for mobile devices as Twitter’s 90% revenue comes from mobile platforms, which in the last Q4 jumped 48% year on year to $641 million, despite having lost around 2 million monthly users. …

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