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How The OTT Industry Can Benefit From Programmatic Advertising? 22 April 2021

Is your ad reaching your target audience? Do you feel it’s time-consuming having to negotiate with many advertisers? Do you feel frustrated having to fill up the spaces in your ad inventory? If you are a publisher or an advertiser, there is always one need in mind. For a publisher, having to fill up the …

One-fifth of US marketers plan to invest in Live Stream Video Ads 12 August 2016

According to an August 2016 research, about one-fifth of US media decision makers are planning to invest in live video streaming platform ads over next six months. Overall, digital video advertising will continue to grow particularly with social media channels specially Facebook Live and YouTube Live. According to another June 2016 research by Trusted Media …

Twitter video streaming ads to help maintain position 27 April 2016

Twitter is struggling to keep up the advertising money from its social media rivals like Facebook, Instagram and Snapchat. Twitter’s shares are down 24% so far in this year. “Advertisers do have a lot of other options. Companies are experimenting with Instagram and Snapchat and maybe shifting some budget from Twitter, particularly in the case …

Twitter’s video streaming in-feed ads great for brands 04 April 2016

In-feed video streaming ads on Twitter are working well for brands according to Twitter’s agency development director Dave Roter. And this is primarily for mobile devices as Twitter’s 90% revenue comes from mobile platforms, which in the last Q4 jumped 48% year on year to $641 million, despite having lost around 2 million monthly users. …

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