According to a new report by Research & Markets, Indian consumers are buying smart TVs more than ever before. The television sales market is expected to be worth $9 billion by the end of 2021. The report states that the country’s television market has seen numerous technological advancements. Growing middle class population, rising number of nuclear …
A new study by MoffettNathanson states that, majority of OTT consumers want to access their content at anytime and anywhere suitable to them but won’t like paying much for it. According to the survey, only a third of the consumers believe that OTT Video streaming Platforms should cost $40 or more, whereas the majority believe them to …
Global OTT TV and video revenues for 100 countries will reach $64.78 billion in 2021, according to Digital TV Research. That’s an incredible increase from $4.47 billion in 2010 and $29.41 billion in 2015, according to the research firm. From the $35.37 billion extra revenues between 2015 and 2021, Asia Pacific will contribute $12.65 billion, …
Forum on OTT threw some interesting insight into whether it is a friend or a foe. During a panel at the Association of Cable Communicators NYC Forum on Tuesday, Evolution Digital marketing VP Tom Bracken indicated he sat squarely in the friend camp, while discussing video streaming platforms and services. He’s is a proponent of …
Today, Ooyala steps up with its State of the Broadcast Industry 2016, in which it assuredly predicts that this year will be a lot like last year but more of it. Over-the-top video content moved to center stage in 2015, and “broadcasters and operators have accepted OTT as a fait accompli, and the repercussions are …
Netflix Inc, the world’s largest video streaming service, may soon spread its wings to India. The Hindu Business Line, which reported the development first by quoting unnamed sources, said that Netflix may announce its India launch at the Consumer Electronic Show in Las Vegas later this week. For its India foray, Netflix is expected to …
Google’s 2016 will likely to be characterized as the year of YouTube. Although the core search business will likely to remain the cash cow for Google, video advertising and subscription service will be the key drivers for Google as YouTube leverages its 1b+ viewer base. First, the macro picture certainly favors YouTube. The trend of cord-cutting and …
GenNext, the millennials, have moved on to shows on the web that truly reflect their preferences. This audience is continuously on the move and consumes content on non-traditional i.e. video streaming platforms. They watch content that is refreshing, finite and crisp — limited episodes of 5 to 25 minutes. This year also saw long format …
Analysts from Macquarie Research have laid out a plan for the TV giants to beat Netflix, and the two main pieces are maximizing the effect of Hulu and protecting the cable TV bundle.
Canadian audience measurement firm Numeris released a report Friday which found about 90 per cent of overall viewing is still live — a broadcast over the air or through cable — as compared with on demand.
