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India’s TV Set Market is on Boom

According to a new report by Research & Markets, Indian consumers are buying smart TVs more than ever before. The television sales market is expected to be worth $9 billion by the end of 2021. The report states that the country’s television market has seen numerous technological advancements. Growing middle class population, rising number of nuclear …

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Consumers want OTT packages to be priced $30 or less

A new study by MoffettNathanson states that, majority of OTT consumers want to access their content at anytime and anywhere suitable to them but won’t like paying much for it. According to the survey, only a third of the consumers believe that OTT Video streaming Platforms should cost $40 or more, whereas the majority believe them to …

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OTT TV and Video Revenues to Hit Around $65 Billion by 2021

Global OTT TV and video revenues for 100 countries will reach $64.78 billion in 2021, according to Digital TV Research. That’s an incredible increase from $4.47 billion in 2010 and $29.41 billion in 2015, according to the research firm. From the $35.37 billion extra revenues between 2015 and 2021, Asia Pacific will contribute $12.65 billion, …

Is OTT a friend or a foe?

Forum on OTT threw some interesting insight into whether it is a friend or a foe. During a panel at the Association of Cable Communicators NYC Forum on Tuesday, Evolution Digital marketing VP Tom Bracken indicated he sat squarely in the friend camp, while discussing video streaming platforms and services. He’s is a proponent of …

Netflix Up For India Launch, Pricing To Be Key

Netflix Inc, the world’s largest video streaming service, may soon spread its wings to India. The Hindu Business Line, which reported the development first by quoting unnamed sources, said that Netflix may announce its India launch at the Consumer Electronic Show in Las Vegas later this week. For its India foray, Netflix is expected to …

The Changing Face Of TV, As Per Google

Google’s 2016 will likely to be characterized as the year of YouTube. Although the core search business will likely to remain the cash cow for Google, video advertising and subscription service will be the key drivers for Google as YouTube leverages its 1b+ viewer base. First, the macro picture certainly favors YouTube. The trend of cord-cutting and …

From TV To YouTube : Millennials Made The Digital Move In 2015

GenNext, the millennials, have moved on to shows on the web that truly reflect their preferences. This audience is continuously on the move and consumes content on non-traditional i.e. video streaming platforms. They watch content that is refreshing, finite and crisp — limited episodes of 5 to 25 minutes.  This year also saw long format …

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The New Macquarie Plan For TV Networks To Defeat Netflix

Analysts from Macquarie Research have laid out a plan for the TV giants to beat Netflix, and the two main pieces are maximizing the effect of Hulu and protecting the cable TV bundle.

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Live TV IS Still Popular But VOD Making Rapid Progress In Canada

Canadian audience measurement firm Numeris released a report Friday which found about 90 per cent of overall viewing is still live — a broadcast over the air or through cable — as compared with on demand.

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