Video Streaming Platforms - Latest updates on Video Streaming Platforms
India’s TV Set Market is on Boom 24 November 2016
According to a new report by Research & Markets, Indian consumers are buying smart TVs more than ever before. The television sales market is expected to be worth $9 billion by the end of 2021. The report states that the country’s … Continue reading
Consumers want OTT packages to be priced $30 or less 15 September 2016
A new study by MoffettNathanson states that, majority of OTT consumers want to access their content at anytime and anywhere suitable to them but won’t like paying much for it. According to the survey, only a third of the consumers believe … Continue reading
OTT TV and Video Revenues to Hit Around $65 Billion by 2021 19 July 2016
Global OTT TV and video revenues for 100 countries will reach $64.78 billion in 2021, according to Digital TV Research. That’s an incredible increase from $4.47 billion in 2010 and $29.41 billion in 2015, according to the research firm. From … Continue reading
Is OTT a friend or a foe? 24 June 2016
Forum on OTT threw some interesting insight into whether it is a friend or a foe. During a panel at the Association of Cable Communicators NYC Forum on Tuesday, Evolution Digital marketing VP Tom Bracken indicated he sat squarely in … Continue reading
Viewers Diverge While Platforms Converge in 2016, Says Ooyala Report 06 January 2016
Today, Ooyala steps up with its State of the Broadcast Industry 2016, in which it assuredly predicts that this year will be a lot like last year but more of it. Over-the-top video content moved to center stage in 2015, … Continue reading
Netflix Up For India Launch, Pricing To Be Key 05 January 2016
Netflix Inc, the world’s largest video streaming service, may soon spread its wings to India. The Hindu Business Line, which reported the development first by quoting unnamed sources, said that Netflix may announce its India launch at the Consumer Electronic … Continue reading
The Changing Face Of TV, As Per Google 01 January 2016
Google’s 2016 will likely to be characterized as the year of YouTube. Although the core search business will likely to remain the cash cow for Google, video advertising and subscription service will be the key drivers for Google as YouTube leverages its … Continue reading
From TV To YouTube : Millennials Made The Digital Move In 2015 31 December 2015
GenNext, the millennials, have moved on to shows on the web that truly reflect their preferences. This audience is continuously on the move and consumes content on non-traditional i.e. video streaming platforms. They watch content that is refreshing, finite and … Continue reading
The New Macquarie Plan For TV Networks To Defeat Netflix 07 December 2015
Analysts from Macquarie Research have laid out a plan for the TV giants to beat Netflix, and the two main pieces are maximizing the effect of Hulu and protecting the cable TV bundle. Continue reading
Live TV IS Still Popular But VOD Making Rapid Progress In Canada 02 December 2015
Canadian audience measurement firm Numeris released a report Friday which found about 90 per cent of overall viewing is still live — a broadcast over the air or through cable — as compared with on demand. Continue reading
