Movie lovers and filmmakers alike are beneficiaries in the streaming video explosion. Consumers get access to more movies amid the competition between VOD platforms like Netflix, Amazon, Hulu and others — including niche sites such as Fandor — while those making … Continue reading
This year’s CASBAA Convention, which is taking place at the new venue of Hong Kong’s Intercontinental Hotel, will touch on a wide range of issues related to OTT platforms, including revenue drivers, technologies, audience behaviors and regulations. “Whilst we … Continue reading
Baseball is ahead of the curve when it comes to streaming video. With the Major League Baseball season coming to a close, the league will see 20% to 25% growth in the number of subscribers for its Internet and mobile … Continue reading
It is not really hard to understand that every generation is scared of new technology to a certain extent, and there are plenty who worry that our online-focused world is the death of the sometimes communal experience of film. The … Continue reading
ABC has a love-hate relationship with video on demand: The network loves the young, affluent and highly engaged audience but hates the fact that VOD viewers can’t be fully monetized using Nielsen’s current measurement tools. VOD took center stage today … Continue reading
Last year’s breakout series “Empire” stormed back onto television Wednesday, drawing 16.2 million viewers, according to Nielsen, at a time when most other shows struggle to maintain an audience’s interest. But what the television industry wants to know is what happens over the … Continue reading
Verizon’s much awaited internet TV service Go90 will hit the web this week and the industry is abuzz! TV advertising won’t change much, just like it didn’t after the inception of VOD platform Netflix. The same 15 & 30 … Continue reading
Rentrak and AMC Networks have entered a pact to develop a new cross-platform metric that tracks incremental viewer reach. Needless to say, it’s a huge effort towards tracking audience behavior on VOD services. This pack will witness the integration … Continue reading
VOD platform Netflix has unveiled the results of a study that proves it’s not the pilot episode of a show that gets viewers invested. In an analysis of viewer behavior, Netflix has found a consistency in the episodes that … Continue reading
The percentage of U.S. online households that don’t pay for cable or satellite TV service rose to 18.3% in the third quarter from 14.1% a year ago and 10.9% two years ago, according to the latest survey by Robert … Continue reading