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Telcos and Cable MSOs In Focus For Digital Advertising In 2016 16 December 2015
In the video streaming segment, Verizon and Comcast have to compete against established players like Hulu, Netflix, and HBO. Continue reading
Quality Is What Will Win You The OTT Race, Not Big Data 16 December 2015
So how can online video delivery surpass traditional TV? In order for OTT to win out, it needs to redefine success by combining quality of content with quality of experience (an area where traditional TV enjoys near-total consistency). Continue reading
Cord Cutting In US Is Accelerating, Says eMarketer Survey 15 December 2015
Cable and satellite providers will steadily lose customers through 2019. The number of US households subscribing to cable TV will drop 0.4% this year, while the number of US households subscribing to satellite TV will drop 1.5%. Continue reading
BBC Three’s Only Only Avatar Signals A Monumental Shift 15 December 2015
BBC Three is primarily aimed at the younger generation, featuring shows such as Family Guy, Russell Howard’s Good News and Bad Education. But, according to research undertaken by the BBC, the move will suit the demands of young viewers. Continue reading
Growth Hack : Working Out Content Rights & Release Windows 14 December 2015
Distributors have to now take cue from the success of VOD services who have helped brought premium content in short windows to the audiences and have clarity of thought on shortening all release windows. The lesser time they take, the more interested the audience is. Continue reading
New Nielsen Report Links TV Watching With Household Income 14 December 2015
While the difference with devices like smartphones wasn’t quite as stark, the overarching finding holds: With nearly every device you can think of — PC, smartphone, DVR, tablet, gaming console — Nielsen saw greater usage among lower-income households. Continue reading
For Some Reasons, TV Industry In Ireland Is Dodging The Truth 14 December 2015
TAM’s explanation is an undefined reference to “fragmentation”. But it insists – and this is the key part for advertisers – that there has been absolutely no fall-off in live TV consumption. Continue reading
Netflix Accounts For Nearly 20% UK Broadband Households 14 December 2015
Overall 58% of U.K. broadband households used a video streaming service or player within the past 30 days. Continue reading
The Golden Globe Nominations Prove One Thing : Network TV Is SO Lost 11 December 2015
Given the lackluster content we’ve seen from them recently, it’s hard to imagine them staying relevant once cord cutting becomes the norm. Continue reading
37% Of North American Web Traffic is Netflix 10 December 2015
Netflix accounted for 37.1% of peak-time downstream traffic in the region, with YouTube accounting for 17.9%, and Amazon Video 3.1%, according to the research. Continue reading
