Video streaming service has evidently overruled television network with its convenience, scalability, personalization, and affordability. Users have got the opportunity of streaming their favorite contents anytime and anywhere. Muvi lets content owners launch a Video Streaming channel with all out-of-the-box features such as zero coding, multi-device support, multiple monetization models, etc. And with the latest release of Muvi Free, customers can go live in a simple click at zero cost.
Video Streaming - Latest updates on Video Streaming
Online video advertising faces problem of transparency 07 April 2016
Online video advertising is growing , but is facing a problem of transparency. As online video streaming content consumption increases, led by YouTube which accounts for 75% of the traffic. According to Neil Nguyen, the CEO of Sizmek, “There is … Continue reading
Alibaba buys video streaming giant Youku Tudou for $4.2B 07 April 2016
Alibaba, world’s biggest e-commerce company, has acquired Youku Tudou – the Chinese video streaming giant. Youku Tudou is popularly known as ‘China’s YouTube’. It has a 21% share of the video market in China. The entire process took 6 months … Continue reading
Regulators Want Cellular Operators to End Free Data and Video Streaming Benefits 06 April 2016
The internet has become a huge part of life and the economy of the nation. Some cellular companies along with brands and content providers subsidize data charges for increasing content consumption. Around 75% of operators in US offer incentives to … Continue reading
Sony launches its 4K video streaming service 05 April 2016
4K HDR video streaming named Ultra has been launched by Sony. The service will currently be available exclusively for its own 4K Ultra HD TVs. Content will be available from Sony Pictures. Apart from 4K resolution, high dynamic range … Continue reading
PR professionals cash in on live streaming 04 April 2016
PR professionals are increasingly using Periscope, Blab, Facebook Live and other live streaming apps to connect and increase engagement with target audience. Such apps can help brands go live from any mobile device. Experian, Kohl’s, UFC, GE, and Applebee’s are … Continue reading
TV and video streaming in UK and Australia 04 April 2016
According to Thinkbox, IPTV players like Netflix and Amazon now hold 4% of the total video consumption market in the UK. This has increased from 2.3% in 2014. 3 hours 51 minutes is the average time consumed on TV in … Continue reading
Twitter’s video streaming in-feed ads great for brands 04 April 2016
In-feed video streaming ads on Twitter are working well for brands according to Twitter’s agency development director Dave Roter. And this is primarily for mobile devices as Twitter’s 90% revenue comes from mobile platforms, which in the last Q4 jumped … Continue reading
Can cord-cutting and traditional TV co-exist? 30 March 2016
Cord cutting is a buzz word today. With numerous reports of varied region showing mixed results about it, the question arises – is cord cutting real? Short answer – Yes, but read on. Cord-cutting was seen as a phantom by … Continue reading
OTT in Europe fast catching up to North American numbers 30 March 2016
OTT is growing in the European continent. Around 55% of UK broadband households use an OTT video streaming service. In France, the same is 51%. But only 30% in UK and 17% in France pay for a subscription video on … Continue reading
Gen Y do 5 other activities while watching TV 30 March 2016
Binge watching around 5 episodes at a time is the trend for around 70% people in USA according to Deloitte. According to a major consulting firm, video streaming and binge watching have trumped over linear TV in some demographics. The … Continue reading
