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VR lacks engaging content – Says a Research 21 March 2017

While the virtual reality (VR) market is poised to grow tremendously over the next several years, a recent study from the User Experience Strategies (UXS) service discovered that current VR experiences lack the type of context required for real engagement with the medium. The research further adds that the growth in VR market will be …

VR could Replace Television – says Frost & Sullivan 09 March 2017

According to the business consulting firm Frost & Sullivan, the Virtual Reality market has a potential to “replace television” as the sector balloons in the next five years. Virtual reality is likely to have implication in both the fronts – commercial users as well as consumers. The research claims that the global Virtual reality hardware …

Australian VR market set to Rise 23 February 2017

Sales of virtually reality (VR) headsets are off to a strong start in Australia having sold more than 200,000 units in 2016, according to a recent study by Telsyte. According to the AR & VR market study 2017, some 216,000 VR headsets sold in the calendar year 2016, with mobile VR taking up at some …

AR more potential than VR – says Apple 15 February 2017

In an interview with the UK newspaper, The Independent, Apple CEO Tim Cook stated that Augmented Reality (AR) is compatible to many apps as compared to Virtual Reality (VR). “I’m excited about augmented reality because unlike virtual reality which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement …

Europe Grows to now 300 VR Providers 10 February 2017

According to a recent report, Europe’s virtual reality (VR) ecosystem grows to now having 300 VR provider companies. According to the Silicon Valley based The Venture Reality Fund, games are the most competitive VR space with companies such as nDreams (United Kingdom), CCP Games (Iceland), Resolution Games (Sweden) and Solfar Studios (Iceland). The user input technology, which …

Super Bowl 2017 to stream in Ultra HD VR 08 February 2017

This year’s Super bowl, the 51st iteration of the American football championship becomes the first to get Ultra HD virtual reality (VR) coverage. FOX Sports and LiveLike teamed up to offer a virtual and interactive lounge to show the historic match between the New England Patriots and the Atlanta Falcons. The VR lounge presented highlights from the game …

AR to be the ‘primary driver’ of VR/AR market by 2021 18 January 2017

According to a new research, mobile augmented reality (AR) could be the primary driver of the virtual reality (VR) and AR market by 2021, which is going to be worth US$108 billion (€101 billion). According to Digi-Capital’s new Augmented/Virtual Reality Report – 2017, AR will account for some US$83 billion of the combined AR/VR market, VR …

NextVR to introduce Paid Live Events soon 16 January 2017

The virtual reality live streaming startup NextVR is getting ready to host paid live events soon. The company also revealed its intentions to add more subscription content. NextVR has stuck a deal with NBA to stream its live games last year and it best known for its sports live streams. The company stated that the usage …

Immersive Video Technologies driving Enhanced Ad Engagement 11 January 2017

According to a new research, Virtual reality (VR) and other immersive technologies are driving much better user engagement for video advertising. The study was conducted for immersive technologies including mobile virtual reality (VR), augmented reality (AR) and 360° video and found out that individuals engage more and pay greater attention on immersive advertising. The data of …

VR headset revenues to hit $660 million mark 06 January 2017

According to a recent Consumer Technology Association, the US Virtual Reality headset sales are set to reach 2.5 million units in 2017, 79% up from 2016. According to CTA’s latest ‘US Consumer Technology Sales and Forecasts’ report, virtual and augmented reality are growing at an exponential rate year on year and VR headset sales are set to …

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