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OTT Challenge For Broadcasters: How Will The Traditionalists Scale Up?

  On-demand content is experiencing a boom with viewer uptake. On-demand content consumption is not a techno-pushed trend; it addresses a consumer’s need, where he wants his favorite content, such as movies or a TV series, anytime and anywhere. The video on demand (VOD) revenue is expected to reach US$ 51.1 billion in 2020, in …

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