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Iflix hits a record of subscribers in first quarter of 2018

Boasting a growth of 250%, Video-on-demand platform iflix has reportedly attained more than 15 million subscribers in emerging markets of the Middle East, Asia and Africa. Iflix offers 40,000 hours of content from 600 studios and content creators, as well as 40 free-to-air (FTA) channels. The Kuala Lumpur-based VOD company credits its growth on engaging …

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VOXI offers free data for Netflix and Apple Music

VOXI, as part of its SIM-only deal, is offering free video and music data passes for six months. The deal is only meant for user aged 25 or below. The Music Pass which costs  £5 a month can be used to play music on Spotify, TIDAL, Deezer, Napster, SoundCloud, Amazon Music Unlimited, and Prime Music. …

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4K streaming, Augmented Reality, and other OTT trends in 2018

The year 2017 bade adieu in style with the sensational $52 billion acquisition of Fox by Disney. While the entertainment industry is yet to get past the historical event, 2018 has come up with more promises, bigger expectations and not certainly devoid of risks. The risk in terms of saturation, disinvestments by tiny players,  merger …

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Streaming services yet to meet user’s expectations: Survey

According to a survey, although streaming services are flying sky high with two-thirds of consumers using a streaming service – the number of consumers who subscribe to cable, there still are numerous areas where they have to improve upon. The major concern is the technical difficulty faced by 81% of customers who complain of delayed …

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Apple may acquire Netflix

Sending shockwaves to the Over-the-Top (OTT) industry, Citi analysts have said that the iPhone maker may buy Netflix by taking advantage of the corporate tax cut in the United States. According to Citi analysts,  there is a 40% likelihood that Apple will acquire Netflix. Under the new taxing rules, the tech giant will be able …

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Hotstar ties up with Awesomeness for additional content

Star TV’s digital streaming platform Hotstar has collaborated with American entertainment company Awesomeness to provide additional content to its subscribers. Hotstar is targeting the Gen Z audience through this content deal. Awesomeness which is the subsidiary of DreamWorks Animation offers content through AwesomenessTV, Awesomeness Films, DreamWorksTV, Awestruck and boasts Comcast, NBCUniversal, and Hearst as its …

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Orange signs Sony to offer 4K VOD content in Spain

Orange has signed an exclusive agreement with Sony Pictures Television and is adding UHD content to its TVOD platform in Spain. With this deal, Sony premieres and over 50 classic films in 4K quality will be added to Orange Videoclub. Orange’s release reads, “Through this agreement, Orange moves forward to deliver the highest picture and …

Repetitive untargeted ads not liked by many

According to the recent Nielsen survey, video-on-demand services having ads are growing. But consumers aren’t exactly happy with untargeted ads. Though a majority of them are of the opinion that they would like to watch free VOD content in lieu of ads, it is the repetitive ads that makes a bad user experience overall. Among …

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Trends in the African video streaming market

Africa is a unique region for video streaming services. The interior areas of the continent lack cable TV access, while regions are getting increasingly covered by telecom internet services and this acts as a catalyst for video on demand services. Today, internet penetration stands at 16% in Africa, which translates to 160 million people. At …

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