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Oz TV Execs Are Excited About OzTAM DTV Ratings

Television executives have welcomed an announcement from OzTAM that its much-hyped digital TV ratings service will be launched in coming weeks. Networks have been eagerly awaiting the new measuring system, known as Video Player Measurement (VPM), because it will record audiences on internet-delivered TV, such as tablets, smartphones and computers. OzTAM announced yesterday that the service …

4G LTE Subscriptions Will Reach 1b, Encourage SVOD : Ovum

Analyst firm Ovum has revealed research showing that 4G long-term evolution (LTE) subscriptions reached 1.05 billion during Q4 of financial year 2015. According to Ovum’s report, three quarters of all LTE subscriptions come from just five countries: China, at 35 percent of all LTE subscribers; the United States, at 21 percent; Japan, with 9 percent; …

VOD Is A Hit With Kids In UK, Reveals Survey

The amount of time UK children spend online has overtaken that spent watching television for the first time, according to a new report. An annual survey by research agency Childwise suggested young people now use the internet for three hours a day on average, compared with just 2.1 hours sitting in front of the television. …

VOD In Germany All Set For A 24% Hike

Revenues at online portals for streaming series, films and short clips in Germany are expected to rise to EUR 717 million this year, an increase of 24 percent compared with the previous year (EUR 579 mln), according to IT association Bitkom, citing figures by market research institute IHS. VoD providers use different business models to …

Netflix VPN Crackdown : The Real Reason Why Netflix Is Doing This

It’s a rare thing when a high-profile company changes its position on a key issue overnight. So Netflix’s announcement on January 15 that it would take steps to stop AustraliaN customers streaming shows that aren’t officially available in their country came as a big surprise to many observers. Not least, that is, the many thousands of …

The Power Of Addressable Local TV

he strong consultant interest in addressable advertising demonstrates the power of delivering a specific message to an individual voter’s household television. It’s the promise of digital targeting with TV’s audience. But beneath consultants’ excitement about the technology is confusion about how it works at the local level and when it’ll be more widely available. Now, …

Middle-Aged Prefer On-Demand Learning Videos In China

Self-development and foreign language learning programs are far more popular than entertainment among on-demand videos, perhaps reflecting job insecurity during the slump. LG Uplus, which launched its mobile VOD service in July last year, analyzed 14.25 million views over the last six months. The service offers around 150,000 programs to 9.3 million members, and an average …

Cord Cutters Drive HBO Streaming Services In Spain

The high online consumption habits of the Spanish have driven HBO to set Spain as the next country in which to launch its standalone streaming VOD platform. Before the end of the year, HBO will launch in Spain a similar service to HBO Go (the Americas) or HBO Nordic (Northern Europe), increasing competition in a market …

12% French Internet Users Subscribe To VOD

Around 12 percent of French internet users subscribe to an Subscription VoD service at present and 65 percent know of it, according to a recent survey by Mediametrie. The market researcher also found that about half of the 30 percent of French internet users (aged 6+) who have watched VoD, have tested SVoD at home or …

SVOD TV Shows Numbers Are Out

A question that the TV industry has been musing, and fretting over, for quite a while is ‘How many people are actually watching shows on Subscription Video On Demand?’ There is constant talk of the landscape changing and audiences getting on board with Video On Demand platforms, shelling out around $9 a month for the …

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