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Consumers Spending Over $6 per Month on Netflix, Hulu Plus & Other SVOD

Parks Associates announced a new research report today showing average monthly spending on Internet-based subscription VOD services among U.S. broadband households increased from $3.71 per month in 2012 to $6.19 per month in 2015.Content Strategies: Survival in the New Video World examines new business models emerging from the increasing consumption of OTT content, including new experiments …

Cable vs Subscription VOD : The Numbers

    Parks Associates says 60 percent of SVOD subscribers have canceled one or more service in the past year. Yet they appear to ping to other services instead of abandoning SVOD altogether, accounting for the healthy growth. Here’s a look at how the three biggest Subscription VOD sites compare to the three biggest premium …

4G LTE Subscriptions Will Reach 1b, Encourage SVOD : Ovum

Analyst firm Ovum has revealed research showing that 4G long-term evolution (LTE) subscriptions reached 1.05 billion during Q4 of financial year 2015. According to Ovum’s report, three quarters of all LTE subscriptions come from just five countries: China, at 35 percent of all LTE subscribers; the United States, at 21 percent; Japan, with 9 percent; …

Cord Cutters Drive HBO Streaming Services In Spain

The high online consumption habits of the Spanish have driven HBO to set Spain as the next country in which to launch its standalone streaming VOD platform. Before the end of the year, HBO will launch in Spain a similar service to HBO Go (the Americas) or HBO Nordic (Northern Europe), increasing competition in a market …

HBO To Optimize Video Streaming Quality With Conviva Partnership

HBO has turned some of its attention to optimizing its video streaming service. The cable television network will improve the quality of HBO Now thanks to technology from video analytics and optimization company Conviva. HBO will work with Conviva’s optimization technology and experience management platform to gather data on how well (or not) HBO Now’s …

Netflix CEO Reed Hastings on the future of non-linear television

The future of television is about much more than just a change in the way that TV content is delivered, says Netflix’s CEO. When it comes to the transformation of the medium we call television, there’s arguably no other company that sums up that disruption better than Netflix—a former DVD-rental company that has become one …

Programmatic Ad Technology Proliferates

Reports that Comcast might acquire Visible World, a programmatic TV ad platform provider, put a spotlight recently on the overhaul taking place in the video advertising world. Shortly after that announcement, the beam intensified when Nielsen bought eXelate, a data firm focused on digital advertising. These deals—and a slew of similar alliances—are reshaping the TV …

In Defense of TV – It’s Actually ‘VT’

With Upfronts right around the corner, there’s a lot of talk about what’s next for the television industry. Some analysts and observers believe that traditional television, from our viewing habits to the way we do business with advertisers, has changed forever. TV is in the process of becoming VT—video streaming technology—an exciting development for viewers, …

Roku, Nielsen OTT measurement deal

Nielsen and Roku have announced an agreement that enables Nielsen to measure video advertising delivered to Roku players and Roku-powered smart TVs. Initially Nielsen and Roku will enable OTT measurement through Nielsen Digital Ad Ratings. Content providers who sign up will have the ability to measure their audience according to Nielsen demographics and Digital Ad …

Brazil looks at VOD monetisation, regulation

Recently launched Seminário Brasil VOD 2015 is to analyse video-on-demand future opportunities in Brazil and Latin America, targeting both Video Streaming servers, distributors, producers and broadcasters. The summit, whose first edition is to be held in Sao Palo June 23, will look through VOD monetisation and public regulation. According to Tela Viva , for which …

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