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Broadcasters must produce world class content, says Ahmad Shabery 26 May 2015
Broadcasters and content providers of traditional media must produce world-class cross-border content that can be taken in by viewers across the world, said Communication and Multimedia Minister Datuk Seri Ahmad Shabery Cheek. He said one of the ways for them … Continue reading
TV Benefits From Online Video Ads 25 May 2015
Traditional TV programmers and distributors continue to gain share and business from online video advertising. A new report from Comcast’s video ad management company, FreeWheel, says “authenticated” viewing from MultiVideo Program Distributors (MVPDs) now accounts for 57% of all long-form … Continue reading
TV Ad Spending Drops 6% in April 25 May 2015
As the networks begin to negotiate upfront advertising buys for the 2015-16 season, the latest figures show that spending for the current season so far is down 5% year-over-year. Broadcast and cable were down, according to Standard Media Index, … Continue reading
Television is changing, and viewer metrics need to change with it 22 May 2015
The opening months of this year saw the first rumblings of a seismic shift in the Australian television market, with the introduction of three online video on demand (VOD) subscription services: Stan; Presto; and Netflix. This is set to make … Continue reading
Three quarters of Swiss watch TV/video online 21 May 2015
Three quarters of Swiss TV viewers older than 15 has watched video/TV content via internet with one quarter watching the majority of video/TV content via internet, according to a study by TNS Infratest for web TV service provider Zattoo. The … Continue reading
Infographic : VoD On The Rise – Growth Across Regions, Industries & Platforms 20 May 2015
VoD is peaking at the moment, thwarting traditional rivals like linear broadcast and Live TV. An infographic explaining the current state, past performance and the prediction for future, which looks quite good actually. Continue reading
30% of UK consumers use SVoD monthly 20 May 2015
Figures from Decipher’s bi-annual media consumption report Mediabug have shown how growth in usage of subscription VoD services like Netflix and Amazon Prime has been solely due to those over the age of 35. Mediabug Wave 6 reports that 30 … Continue reading
With Upfronts and NewFronts Comes the Invasion of the TV Acronyms 19 May 2015
The 2015-2016 presentation season draws to a close, you’ve probably heard plenty of industry jargon to go along with all the cocktails and hors d’oeuvres. We’re here to spell it out for you. First, let’s make a distinction between the … Continue reading
Ireland’s video nation: streaming goes mainstream as two-thirds of adults consume video-on-demand 18 May 2015
Streaming is now mainstream in Ireland with two-thirds of all adults having viewed video on demand services within the last six months, according to new research from the Interactive Advertising Bureau (IAB) and Nielsen. The figure skews higher for adults … Continue reading
Cable Execs Refuse To Offer Better TV Bundle Options Because Consumers Already Enjoy All The ‘Value’ They Can Handle 15 May 2015
Consumers have been clamouring for better cable TV pricing and more flexible channel options for the better part of the last decade, and for most of that time the broadcast and cable industry has been wilfully — almost gleefully — … Continue reading
