Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Voot TV - Latest updates on Voot TV

blog_opt_6

Indian OTT firms rely heavily on content ads

Star India-owned Hotstar and Viacom 18’s Voot both have penetration into local and Western content and both monetize through advertising. While Hotstar boasts a ‘freemium’ subscription and advertising service, Voot has opted for an entirely ad-based model. This is the reason why the two have dominated the Indian OTT market base leaving Netflix and Amazon …

blog_opt_6

Indian OTT market goes regional

Indian OTT market grew by leaps and bounds in the year 2017. One major reason behind this is the advent of Reliance Jio – the recent star from the Reliance Group of Industries which telecom giant which disrupted the sub-continent’s telecom scenario. Jio’s coverage and plans ensured that OTT players could receive the best reception …

blog_opt_6

Netflix still has a long way to go in India

According to a report by Hong Kong-based firm Counterpoint, Netflix although has a blazing start in India, is yet to make a mark in the Indian digital industry. As per the report, Netflix currently lies at the fifth spot well behind the established players such as Star TV backed Hotstar and Viacom’s Voot. The fourth …

blog_opt_6

Netflix to take measures to compete with Amazon in India

Netflix which has currently fallen behind Amazon’s Prime Video service and local players in India, is making efforts to climb up the ladder in India’s booming video-on-demand market. With an estimated 9.5 million Prime Video subscribers since its launch in December 2016, Amazon seems to be bang on in terms of understanding the rhythm of …

blog_opt_6

Hotstar Reported to be the Top Video Streaming App in India

Indicating local content is the key in Indian market, Broadcaster Star India Pvt Ltd’s OTT video service – Hotstar tops the list of video streaming apps by monthly active usage, followed by Reliance Jio Infocomm Ltd’s JioTV and JioCinema, putting Netflix and Amazon Prime at ranking No. 9 and 5 respectively. According to the app analytics firm App …

Tags

Latest Tweets

Join Us On Facebook

Subscribe to our Newsletter


We use cookies for best experience on website. By using our site you agree to

Cookies Policy