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Networks rework the stats-engine to track multi-platform viewing 12 February 2015

Broadcast and cable networks have aggressively joined hands to disseminate viewership data cobbled together from many sources — from traditional #nielsen numbers to cable #vod-playback stats to a range of methods for tracking streaming activity. Nielsen at present doesn’t measure all of the viewing sources that can club together into a 35-day number, so research executives are …

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