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VoD platform ZEE5 pushes for wider audience reach

Indian global telecommunications services company, Bharti Airtel is collaborating with VOD platform ZEE5 for providing wider video content. With this deal, all the eligible Airtel customers can access ZEE5 premium content such as original series and movies through Airtel TV app at a monthly plan of Rs 199. Sameer Batra, Bharti Airtel CEO – content …

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Wynk Music gives tough competition to JioMusic in India

Wynk Music, the OTT music app of Bharti Airtel has crossed 75 million app installs and recorded 100% spike in Indian regional music streaming. The company revealed that 13% of the active user base is from the rural market and it contributes nearly 10% of the overall daily audio streams. In its quest to outdo …

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Amazon Prime Music strikes content deal with Zee Music

After hinting the launch of Prime Music in India for months, Amazon has formally announced its partnership with Zee Music. However, the exact date of launch for the streaming service and the financial aspect of the deal is under wrap. Amazon Prime members can avail the new service at no additional cost and moreover, the …

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