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Live Video Ads draw more Engagement than TV or VOD: A Yahoo Study

With almost every business making a switch to the digital world, the demand for live videos has gone up very high. According to a Yahoo study, Live video advertising is increasing at the rate of 113% year on year. The study states that Live videos connect to viewer’s emotions and thus, draw in more involvement than any …

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Yahoo View Video Streaming launches on iPhone

Preceding to the launch of Yahoo View, a video streaming platform, Yahoo has now launched the service through an iPhone app in the US. The app features curated content from Hulu and allows viewers to watch  a variety of series and television shows. The Yahoo view iPhone users can watch OTT content in a variety …

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Hulu turns free, Yahoo View to take over the ad-supported video platform

Hulu, world’s popular vod platform has announced that soon it will be shifting its ad supported free TV streaming to a new Yahoo offering Yahoo View. The new vod service will replicate the content available to Hulu’s non-subscription viewers and will provide last 5 episodes of NBC, FOX and ABC. Hulu decides to focus on …

Yahoo Bets on TV-Style Comedies to Grow Its Video Business

Yahoo’s U.S. video audience at that point was at 44.9 million unique monthly desktop users, up 2.7% from the year before, according to comScore. It wasn’t exactly languishing — but Wall Street was champing at the bit for Yahoo to show growth in the fast-growing video streaming service sector, as overall ad revenue continued to …

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