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Live Video Ads draw more Engagement than TV or VOD: A Yahoo Study 28 September 2016
With almost every business making a switch to the digital world, the demand for live videos has gone up very high. According to a Yahoo study, Live video advertising is increasing at the rate of 113% year on year. The study states … Continue reading
Yahoo View Video Streaming launches on iPhone 27 September 2016
Preceding to the launch of Yahoo View, a video streaming platform, Yahoo has now launched the service through an iPhone app in the US. The app features curated content from Hulu and allows viewers to watch a variety of series … Continue reading
Hulu turns free, Yahoo View to take over the ad-supported video platform 10 August 2016
Hulu, world’s popular vod platform has announced that soon it will be shifting its ad supported free TV streaming to a new Yahoo offering Yahoo View. The new vod service will replicate the content available to Hulu’s non-subscription viewers and … Continue reading
Yahoo Bets on TV-Style Comedies to Grow Its Video Business 19 March 2015
Yahoo’s U.S. video audience at that point was at 44.9 million unique monthly desktop users, up 2.7% from the year before, according to comScore. It wasn’t exactly languishing — but Wall Street was champing at the bit for Yahoo to … Continue reading
