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According to a study by YouGov, young are more likely to subscribe to on demand services than the old

Those aged between the ages of 16 and 24 are the most likely to subscribe to VOD, while the over 55s are significantly more likely to subscribe to cable or satellite TV. “16-24 year olds are pivotal to the future of the subscription market, particularly in streaming media. They place significant importance on the convenience …

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