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SVOD on Rise in China

According to a recent Futuresource study, subscription video-on-demand (SVOD) is becoming a force in China, in spite of piracy being rife in the country. The major drivers are a combination of demand from younger viewers and the fight for consumers between heavyweight Chinese SVOD companies such as Baidu, Alibaba and Tencent. Alibaba acquired the SVOD service – Youku Tudou …

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