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YouTube Premium debuts in Europe

The Google-owned SVOD platform YouTube Premium formerly known as YouTube Red has debuted in the European market. The OTT subscription will be available at $11.99 per month in the UK. Apart from the UK, the SVOD platform will also be available in multiple countries such as Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, …

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YouTube Red to debut in the UK this year

YouTube Red is all set to debut in more than 100 countries in 2018 and the UK is among the ones in the list. YouTube Red has been quoted as a music service like Spotify and not a video service like Netflix. YouTube Red has an array of original video content and it directly competes …

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YouTube Red soon to be available across 100 countries

YouTube Red is all set to offer its subscription service across 100 countries, as said by Susan Wojcicki, CEO, YouTube. The YouTube Red subscription service is available in five countries such as Australia, Korea, Mexico, New Zealand, and the United States and follows an ad-free model including subscription to Google Play Music. The online video …

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The U.S. consumers’ spending on SVOD apps grew 77 percent in 2017

According to a report, the U.S. consumer spending on subscription video on demand (SVOD) apps grew 77 percent last year, totaling $781 million across the App Store and Google Play. The growth is magnified in the fourth quarter of 2017, when the top 10 subscription video apps grew 88 percent year-over-year to reach roughly $242 …

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Google to merge various music streaming services into one

Google will merge YouTube Red, YouTube Music and Google Play into one new music streaming service. Google Play Music and YouTube Red are subscription based streaming service. With YouTube Red, users can save music videos for offline viewing. It also lets them remove ads from videos. Additionally, users also get exclusive access to original shows. …

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Australians use more SVOD than Foxtel

According to a recent Roy Morgan Research, half of Australians now use paid television options, be it some extra channels to their linear TV or online streaming on demand or using a Connected TV, subscription VOD platforms have just overtook Foxtel’s Pay TV market. In just six months to August 2016, 9.8 million Australians, which is …

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YouTube Red quickly gains 3% viewers in Pay TV market

A recent survey states that Google’s YouTube Red subscription VOD service is attracting 3% viewers in the Pay TV market, keeping ahead of other newly launched VOD platforms such as Dish Network, CBS and Sony. Netflix remains on top having captured 54% of viewers, up from 49% in the last year. Second comes Amazon Prime having …

Viewers are flocking in record numbers for video content, according to YouTube

While announcing its newest slate of original content for subscription service YouTube Red, the company this week touted the success of early originals including the web series Scare PewDiePie. In a blog post listing season-two renewals and six new video projects, YouTube Inc. said “Our original series and movies are one of the leading drivers of YouTube Red subscriptions, with …

YouTube RED launches in Australia

YouTube Red is now available in Australia. One can get ad-free content, stream videos offline and easily access other features without stopping the video. YouTube Red also provides an access to exclusive YouTube Original content from some of the site’s major channels. It can be easily accessed on different screens like tabs, smartphones and desktops, …

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