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UK Teens lean towards YouTube 19 September 2017

According to a MediaCom study, around 70% of teens 13 and over subscribe to YouTube. From an ad-targeting perspective, this is pretty interesting since 64% of teens surveyed spoke about the product that a YouTuber has endorsed and 54% bought … Continue reading

Kwesé introduces Roku box with Netflix 18 September 2017

African streaming video service Kwesé has introduced a Roku-powered set-top box – called Kwesé Play with an exclusive collaboration with Netflix for its hardware. It’s a video on demand service that has launched a satellite broadcast service and browser and … Continue reading

Majority of monthly mobile video users spend time on YouTube’s app 18 September 2017

Almost a billion hours were spent by Americans watching YouTube videos on Android last July, according to data released by App Annie. That accounts for the largest amount of time spent on any one video streaming app in a month … Continue reading

YouTube viewing trends amongst teens 12 September 2017

According to a survey by eMarketer, teenagers like watching videos on YouTube except that they contain too many ads. 23.2 million 12 to 17 year olds watch digital video monthly this year. Some other findings from Forrester include: 77% of … Continue reading

YouTube makes improvements in its desktop and mobile interface 31 August 2017

YouTube has made significant improvements to its online video platform interface. The enhanced apps and services are meant to bring the viewers closer to content and creators. Navigation tabs are now at the bottom of the app so they are … Continue reading

YouTube SVOD service running into losses 30 August 2017

As per nScreenMedia analyst Colin Dixon, YouTube TV, it’s (Subscription Video on Demand) SVOD service, is losing quite a bit of money. The way Dixon conducted his analysis was, he first priced 48 channels in YouTube TV’s basic tier based … Continue reading

Video Streaming buffering might be prevented by Artificial Intelligence 17 August 2017

According to Massachusetts Institute of Technology (MIT), Artificial Intelligence could be the answer to reducing headaches for viewers and video streaming services. Video buffering and pixelation continues to be problematic for those who rely a ton on video streaming services for … Continue reading

Streaming Video Services on the rise 11 August 2017

Many consumers pay for multiple streaming services as streaming video has become part of consumer’s daily entertainment diet. More than 49 million homes or 53% of U.S Wi-Fi connected homes accessed at least one over-the-top (OTT) streaming TV service as … Continue reading

Instagram developing new two-person live stream video feature 10 August 2017

Apps like Facebook and YouTube included live streaming, then came Meerkat, Periscope and now Instagram is looking at leaping ahead by testing two-person live broadcasting for select users with an all new split-screen layout. The new group live stream feature … Continue reading

Cord cutters, cord-nevers trends 03 August 2017

Cord-nevers are those who have never paid for a traditional TV connection. Cord-cutters are those who have had a standard TV subscription at some point but who no longer have one currently. According to a study from GfK MRI Cord … Continue reading