Metro-Goldwyn-Mayer Studios Inc or MGM is an American entertainment company founded in 1924. Based in California, it primarily deals with the production and global distribution of films and TV content globally across a wide range of platforms. Acquired by Amazon, MGM now compliments its content along with Amazon Studios and Amazon Prime Video.
MGM approached Muvi to specifically build the ROKU app for streaming exclusive content in the UK, Canada, Brazil, and Mexico. MGM uses Muvi’s professional services to design a custom app template so that it’s entire UI looks similar to the MGM Amazon website. MGM extensively uses Muvi One platform features such as geo-blocking of content, multiple languages, registration & sign-up functionality, player controls, subscription deployment, MBR-packaged subtitles and much more to deliver superior User Experience to its viewers.
Unique Features Used/ Customization/ Integrations Done
1. Muvi One powered ROKU App- MGM uses Muvi One powered ROKU app that streams in specific countries providing content either on a monthly subscription or pay-per-view basis. Multiple features have been deployed on Muvi One powered ROKU app like content streaming support for dual languages with active MBR subtitle support, user-registration, geo-block feature, and region-specific currencies.
2. Geo block Feature– MGM has enabled Geo-block feature on their ROKU app to support country specific content delivery schedules across UK, Canada, Brazil and Mexico.
3. Tattle- MGM uses Tattle, Muvi’s internal ticketing and workflow management system for effective customer support ticket management. Tattle ensures that the support mechanism is online 24/7 and enables region-specific smooth handling of raised tickets through multi language response support.
Monetization Methods and Options:
Monthly Subscription Model and Pay-Per-View
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The great thing that I love about Playout is that we can actually go and mimic the actual schedule of the festival, and so that was a very helpful and a really important aspect because being an International Film Festival, you don’t always have the filmmakers from all over the world being able to come in, and so it gives them a chance to watch the festival from home.
President, Fort Smith International Film Festival
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Chief Executive Officer, EnterInfi
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