Distributors have to now take cue from the success of VOD services who have helped brought premium content in short windows to the audiences and have clarity of thought on shortening all release windows. The lesser time they take, the more interested the audience is.
While the difference with devices like smartphones wasn’t quite as stark, the overarching finding holds: With nearly every device you can think of — PC, smartphone, DVR, tablet, gaming console — Nielsen saw greater usage among lower-income households.
TAM’s explanation is an undefined reference to “fragmentation”. But it insists – and this is the key part for advertisers – that there has been absolutely no fall-off in live TV consumption.
Overall 58% of U.K. broadband households used a video streaming service or player within the past 30 days.
Given the lackluster content we’ve seen from them recently, it’s hard to imagine them staying relevant once cord cutting becomes the norm.