Programmatic Ads

Programmatic Ads refer to the automated buying and selling of ad inventory through real-time bidding (RTB) platforms. It involves using algorithms and data to match advertisers with relevant ad opportunities in real-time auctions.

One of the most exciting and rapidly growing areas of programmatic advertising is live audio streaming. Live audio streaming platforms, such as podcasts and radio stations, are increasingly using programmatic advertising to monetize their content. This allows advertisers to target specific audiences based on their interests and demographics, and to deliver ads that are relevant and engaging.

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Upcoming Webinar

Unlock the Power of FAST: A Guide for Broadcasters and Content Owners

As a broadcaster or content owner, understanding and leveraging FAST is essential for reaching new audiences and maximizing revenue. This webinar will not only help you unravel why but also how to capitalize on this rapidly growing trend by launching your own FAST Channel. The session will provide insights into the latest trends showcasing the surge in FAST channel popularity and also explore the ‘‘How To” part as in the basic steps involved in launching your own no-code FAST channel from scratch in just 1 day! Whether you’re new to FAST or looking to refine your existing strategy, this webinar will help you unlock the power of FAST for your broadcasting and content strategies.

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