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Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

SCTE-35

SCTE-35: The Society of Cable Telecommunications Engineers (SCTE) standard for digital program insertion messaging, which allows for the precise timing and signaling of ad insertion points within video content. It’s used to mark the ad timings. It’s required for the Server Side Ad Insertion (SSAI).

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