As a platform owner, the one thing that defines the success of your streaming service besides revenue and subscriber count is user engagement. You can be assured that you have done a good job in building your service if users are willing to spend more time on your platform. It’s an indication that you have got it right. The Muvi platform aids the same objective with “Loyalty Program”.
Muvi features “Loyalty Program” that lets you reward your users for staying loyal to your streaming service. With this feature, you can encourage your users to stick to your platform by offering them reward points and credits that they can redeem to make purchases.
Points, credits, awards are driving factors for any user. These are only motives to play around on your streaming site, consume more, save more financially, and aspire for more. The more they aspire, the more they will consume. It’s a cycle that takes user engagement to the next level.
Create rules for awarding points based on each user action. You can set points for actions such as one-time annual subscription, watch hour milestones – for every hour of streaming you may award 5 points, for streaming beyond 20 hours per week you may award a bonus of 20 points, referral bonuses, and so on.
Allow users to redeem points that they have earned. Set point conversion ratio and standardize the worth of every point. For example, against every 100 loyalty points, a user may yield $1. For super streamers, the same value could be even more. You may also restrict format specific loyalty points. For example, points earned from streaming video content could be redeemed and used for video purchases alone. You can also set rules for carrying forward points into the next billing cycle or the next year, or even set expiry date for point redemption, and lapses.