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TV, Internet take further ad-share from traditional media in Spain

According to Arce Media’s i2p report, the general advertising market grew by 3.8% compared to the same period in 2015, reaching investments of over €2.1 billion. Notably free-to-air (FTA) and pay-TV took just over half (53%) of the ad outlay with just TV taking €1.11 billion in investments. Advertising on online platforms grew by 1.2% becoming the third most …


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