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Global online Ad spend to reach $205Bn in 2017

According to a recent Zenith Media report, the global internet advertising expenditure will grow by 13% to reach $205 billion in 2017. The research stated that internet advertising will attract 36.9% of all advertising expenditure, up from 34% in 2016. This is the first year when more money will be spent on Internet advertising than traditional …

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Adspend Analysis: The Rise And Rise Of Online Video

  Online video advertising expenditure is forecast to exceed £800m next year, at which point it will account for a quarter of all internet display adspend, according to the latest data from the Advertising Association/Warc Expenditure Report, released this week. As we’ve already learned this week, display remains the largest contributor to total UK advertising …

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