Video Advertising - Latest updates on Video Advertising
Pre-Roll Video Ads: An Effective Way to Reach Your Target Audience 23 June 2023
In this evolving landscape of digital marketing, where attention spans are shorter than ever and scrolling has become a reflex, capturing your target audience’s attention is quite a difficult task. Here comes pre-roll video ads into the play. According … Continue reading
Top 5 Key Benefits Of Video Advertising 06 August 2021
Advertisements are the backbone of most marketing practices. It is considered as a heart for the core branding of any company or business, And in terms of forms, Video Ads have ruled the game and remains a top choice when … Continue reading
Online Video Advertising and its Benefits 09 November 2020
Before starting with your AVoD platform, it’s important to understand how video ads are becoming so popular and why you should invest in them. In this blog, you will be getting a detailed analysis of the different forms of … Continue reading
Inserting Dynamic Ads into Downloadable Videos – Offline Video Advertising Simplified 27 September 2019
The Future of AVOD – Offline Video Advertising is here. Video service providers who are dependent on the advertising monetization model, this blog is specially curated for you. According to a recent survey report, around 59% of users … Continue reading
Amazon to take on Google and Facebook in digital advertising space 03 January 2018
As per a CNBC report, Amazon is taking an aggressive step towards the digital advertising space in order to increase its share in the search marketplace which is currently dominated by Google and Facebook. An advertising technology executive who had … Continue reading
OTT now contributes to 26% Of Video Ad Expenses 18 December 2017
Over-the-Top (OTT) video advertising now counts for 26% off video advertisement expenses, up from just 8% a year ago. It is estimated that OTT ad spend will increase to about 30% by the end of 2017. When it comes to … Continue reading
Spotify U.K. reports a revenue of $312 million 01 November 2017
Spotify’s financial results for the year 2016, report that gross revenue climbed to £237 million ($312 million), up from £187 million ($247 million) in 2015. A majority of that is contributed by subscription sales, accounting for £216 million ($285 … Continue reading
Native display ads to spike up by a third in 2017 10 April 2017
According to a latest eMarketer forecast, Native digital display Ads spending in the US will grow by 36.2% this year to reach $22.09 billion. For the first time, native digital display ad spending will make up more than half (52.9%) … Continue reading
A look into Africa’s OTT Market – Today & Tomorrow 22 March 2017
So, we have discussed about the OTT landscapes, scenarios and the growth prospects of Latin America, Asia and Western European regions in our previous articles. If you haven’t already read through these, please go and read to get an insight … Continue reading
Immersive Video Technologies driving Enhanced Ad Engagement 11 January 2017
According to a new research, Virtual reality (VR) and other immersive technologies are driving much better user engagement for video advertising. The study was conducted for immersive technologies including mobile virtual reality (VR), augmented reality (AR) and 360° video and found … Continue reading
