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Most Moviegoers Wouldn’t Pay More Than $10 for Day-and-Date VOD, says Survey

How much value do consumers place on the ability to see a film at home when it’s still playing in the theaters? Not as much as Hollywood would like, it appears. According to a recent survey by RBC Capital Markets, 87% of consumers said they would pay no more than $10 to see a movie on …

Content not the king in Apple TV age, says Mark Mahaney of RBC

The Internet created transparency in retail, advertising and travel pricing, driving down prices in all of those sectors—and now it is poised to do the same for cable television, RBC’s lead Internet analyst said Tuesday. His comments came after the news of Apple TV service launch was out. The development builds on the cord-cutter movement, …

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