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Broadcasting in 2018: Market, Monetization, and More 06 February 2018
The rise of OTT players, development of various online video streaming platforms, faster connectivity, and rapidly changing consumer preferences are driving exponential growth for the broadcasting industry. Given the changing media consumption patterns, it goes without saying that capturing and engaging … Continue reading
U.S. Viewers Favoring OTT Over Cable & Satellite TV, finds Zogby Analytics 20 July 2015
The use of alternative viewing platforms by U.S. consumers is poised to eclipse cable and satellite TV, with nearly half of consumers already using video on demand streaming services such as Netflix, Apple TV, Amazon Prime and Hulu. The … Continue reading
Content not the king in Apple TV age, says Mark Mahaney of RBC 18 March 2015
The Internet created transparency in retail, advertising and travel pricing, driving down prices in all of those sectors—and now it is poised to do the same for cable television, RBC’s lead Internet analyst said Tuesday. His comments came after the … Continue reading
