Samantha Bookman - Latest updates on Samantha Bookman
Ad blocking becomes $22B headache for online video providers, advertisers
Consumers love ad blocking as without ads bogging down processing speed on their computers, tablets and smartphones, their devices run much faster. Samantha Bookman from Fierce Online Video says, “That leaves online video providers that derive their revenue from advertising in a bind: Ads on their players aren’t being seen, and they’re not getting paid …
