If you want to increase your OTT app downloads and revenue, you have come to the right place! This blog will give you a detailed insight about OTT marketing strategy that will help you not only forge a trustworthy relationship with your customers but also build a reliable OTT app marketing funnel. …
Accelerated by the pandemic, many organizations have adopted a video-only solution for their businesses. From launching fitness/training websites and apps to monetizing education content, businesses are now experimenting with new use cases in the VoD sector. Statista has predicted the number of users in the Video-on-Demand segment to reach 2,218.2m users by 2025. So, …
As you are reading this blog, you are probably watching a funny cat video that just appeared on your Facebook feed. That’s VoD. People are consuming VoD content every minute, unaware of the fact that it’s VoD channel. As suggested by a recent report, the year-over-year viewing times on VOD platforms are up by …
Muvi’s Direct Carrier Billing feature comes in as a blessed relief for its customers’ end-users’ who can now pay for consuming content directly from their mobile phones without any credit card hassles. Using Muvi’s DCB feature, viewers can now consume content while the charges incurred can be added directly to the user’s monthly mobile …
Before we start, stop searching for “The Best Video Streaming Platform.” Because nothing like that exists. Enterprises are intrigued and baffled by the myriad of video streaming platforms available in the market currently. If one promises to offer you the best video hosting suite, someone else promises to stream your live videos from silicon …
Video Streaming is said to lead the African OTT growth. Many Video Producers and Content Owners are expanding into the region looking at it’s high potential and growing market. In fact, African Film Industry – Nollywood is said to be the 2nd largest Film producing industry worldwide. Read our blog: A look into Africa’s OTT Market …
The rapid adoption of live streaming in the healthcare sector has come across as a boon during the pandemic. From virtual doctor visits, remote patient monitoring, and the use of healthcare robots, live streaming has revolutionized the healthcare sector in reducing the need for people to physically interact with one another. The rise of …
Is your ad revenue up to the mark? Are your online viewers skipping your ad the most instead of clicking on it? Is your ad becoming boring for your online viewers? The OTT platform is a great medium to host ads and earn from them. Since the popularity of the OTT players and streaming …
Subscription churn is the rate at which a subscription company loses its subscribers. Starting from small to the leading OTT platforms, subscription churn happens to almost all digital service providers- more or less! A recent statistics says that the U.S. companies lose over US$ 135 Billion per year on an average due to the …
In the last few years, live streaming sports events were a rare scene on OTT platforms as major sports leagues held viewers tethered to their cable connections. For years, live sports could only be accessed through cable packages. However, the scenario is now changing at a rapid pace as more than 1.3 million homes …