Dovetailing with a trend to online video streaming services, a full 81% of US households get a broadband Internet service at home, an increase from 26% in 2005. According to consumer research from Leichtman Research Group (LRG), 13% of households get … Continue reading
The idea behind TV Everywhere, a five-year-old initiative by broadcasters, cable networks, and cable providers, was to let subscribers watch shows anywhere–on their phones, tablets, or computers. But increasingly, people who use TV Everywhere are opting to watch shows and … Continue reading
U.S. household penetration of Ultra HD 4K TVs will jump to 34 percent in 2019, providing significant opportunities for retailers, IHS forecasts. The U.S. penetration rate will exceed the penetration rates of all other major countries in 2019, the company … Continue reading
For some reason, the Federal Communications Commission is considering a proposal that would dismantle the current structure of not only how we receive our television today, but how many consumers wish to receive it in the future. Instead of seeking … Continue reading
Research from the Spanish association for media research (AIMC) reveals how much the Internet is modifying TV consumption among Spaniards. The AIMC has published its Panel Q report, focused on online audience habits, and revealed the strong bonds between TV … Continue reading
Global SVOD (subscription video on demand) is on track to end the year of 2015 with a growth spurt of 42 million new subscribers across 200 countries taking global subscriptions to 161 million. Forecasts from a new report from Digital … Continue reading
As consumers continue to cut the cord in increasing numbers, having an Internet connection that can ably stream online video from video streaming services like Amazon and Netflix is extremely important. Continue reading
With parents spending more time at home than non-parents, this group watches both more online video and linear TV than non-parents. Continue reading
In the video streaming segment, Verizon and Comcast have to compete against established players like Hulu, Netflix, and HBO. Continue reading
So how can online video delivery surpass traditional TV? In order for OTT to win out, it needs to redefine success by combining quality of content with quality of experience (an area where traditional TV enjoys near-total consistency). Continue reading