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VOD Ads generate 4.85 Billion in 2016 29 August 2016

According to a recent report by Canoe, ad revenues by video on demand platforms were at 4.85 billion in the quarter 2 of 2016, which is almost double than that of 2.775 billion in the last year. The increase comes as viewers are shifting towards VOD platforms, more interesting content is becoming available and advertisers are taking advantage of dynamic …

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