Aspect Ratio Conversion
Aspect ratio conversion is the operation of converting the relative proportion of a video’s width to height to suit various display sizes. Mostly expressed as two numbers separated by a colon, such as 16:9 for widescreen or 4:3 for old TV format.
Why is Aspect Ratio Conversion Important?
Modern content is viewed on various devices — from smartphones and tablets to widescreen TVs and digital billboards. To maintain the best visual experience, videos often need to be converted to different aspect ratios. For example, a video shot in 16:9 might be converted to 9:16 for Instagram Stories or TikTok.
Without proper aspect ratio coversion, videos can appear stretched, squished, or letterboxed, affecting their visual appeal and viewer engagement.
Common methods for Aspect Ratio Conversion
(i) Cropping:is the process of deleting portions of an image to get the required ratio.
(ii) Padding: Adding borders to adjust the size without cutting content.
(iii) Scaling: Resizing the video, which can sometimes distort the image.
Related Terms:
Video resizing, resolution scaling, video compression, and responsive video formats all work alongside aspect ratio conversion to optimize content for various platforms and screen sizes.
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Upcoming Webinar
Build vs Buy in Streaming — The True Cost, Time & Scale Reality Checklist
‘Building a streaming platform from scratch gives more control’ is a myth. In reality ‘build’ entails engineering, infrastructure, maintenance, compliance, upgrades, scaling, etc with additional cost barriers and time restraints.
This webinar breaks down the real-world cost, time, and scalability implications of building vs buying a streaming platform, using a practical checklist approach.
The session will help businesses cut through common myths around custom development and understand why many modern streaming businesses choose SaaS platforms like Muvi One to launch faster, reduce risk, and scale globally—without hiring large tech teams.
Things the webinar would cover:
- What “building” a streaming platform actually involves today (engineering, infrastructure, maintenance, compliance, upgrades, scaling).
- The true cost of build vs buy, including hidden and long-term operational costs.
- Time-to-market realities like how long ‘buy’ vs ‘build’ realistically takes and the business impact of delayed launches.
- Scaling challenges across devices, geographies, and monetization models.
- A decision-making checklist businesses can use to assess readiness, risk, and ROI before choosing build or buy.
- How SaaS platforms like Muvi One enable faster, lower-risk, globally scalable streaming launches.
March 26
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