Asset Management
Overview
Asset Management refers to the systematic process of developing, operating, maintaining, and selling assets in a cost-effective manner. In the context of the media and entertainment industry, it specifically relates to Media Asset Management (MAM) — a practice focused on organizing, storing, and retrieving rich media files like video, audio, images, and metadata.
Media Asset Management software enables media organizations, broadcasters, content creators, and OTT platforms to streamline their workflows, ensure content security, and optimize storage solutions for digital assets.
Key Features of Media Asset Management Software
Centralized Storage: Stores all media content in a single, organized system.Metadata Management: Allows tagging and indexing for easy search and retrieval.
Version Control: Tracks edits, revisions, and different versions of assets.
Access Control: Provides role-based permissions to ensure content security.
Integration Support: Seamlessly integrates with video editing tools, CMS, and distribution platforms.
Automation: Automates repetitive tasks like transcoding, backups, and content delivery.
Benefits
Improved Workflow Efficiency
Enhanced Collaboration
Cost Optimization
Faster Time-to-Market
Scalability
Use Cases
1. Broadcasting Companies
2. OTT Platform
3. Film and Video Production
4. Corporate Training and Communication
5. Newsrooms
Related Terms :
Latest Case Studies
Upcoming Webinar
Build vs Buy in Streaming — The True Cost, Time & Scale Reality Checklist
‘Building a streaming platform from scratch gives more control’ is a myth. In reality ‘build’ entails engineering, infrastructure, maintenance, compliance, upgrades, scaling, etc with additional cost barriers and time restraints.
This webinar breaks down the real-world cost, time, and scalability implications of building vs buying a streaming platform, using a practical checklist approach.
The session will help businesses cut through common myths around custom development and understand why many modern streaming businesses choose SaaS platforms like Muvi One to launch faster, reduce risk, and scale globally—without hiring large tech teams.
Things the webinar would cover:
- What “building” a streaming platform actually involves today (engineering, infrastructure, maintenance, compliance, upgrades, scaling).
- The true cost of build vs buy, including hidden and long-term operational costs.
- Time-to-market realities like how long ‘buy’ vs ‘build’ realistically takes and the business impact of delayed launches.
- Scaling challenges across devices, geographies, and monetization models.
- A decision-making checklist businesses can use to assess readiness, risk, and ROI before choosing build or buy.
- How SaaS platforms like Muvi One enable faster, lower-risk, globally scalable streaming launches.
March 26
12:00 AM PST
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Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.
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