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Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

Augmented Reality (AR)

Augmented reality (AR) is the real time integration of user’s environment with digital information. The information about the surrounding real world of the user becomes interactive and digitally manipulable with the help of AR technologies.

Augmented reality uses the existing environment and overlays new information on top of it, in contrast with virtual reality, which creates a completely artificial environment.

AR devices have an input device, display, processor, and sensor. This can be accomplished through gaming consoles, contact lenses, eyeglasses, head-mounted displays, monitors, smartphones and more. Touch and sound feedback can be incorporated in an AR system too.

 

Augmented reality has rapidly become a pivotal tool across various industries, transforming user experiences by merging the physical and digital worlds seamlessly. As technology advances, AR is finding new applications in sectors like retail, healthcare, education, and especially within live streaming services. Integrating AR with live streaming services enhances viewer engagement by offering real-time overlays, interactive content, and immersive experiences directly within the broadcast. For instance, users watching a sports event through live streaming services can access real-time statistics, player insights, and interactive graphics, creating a more dynamic and personalized experience. This blend of augmented reality and live streaming services is not only captivating but also adds significant value for audiences looking for enhanced interactivity and engagement.

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Upcoming Webinar

Microdrama Decoded: Unlock the Future of Short Drama Apps and How to Launch Them
Microdrama Decoded: Unlock the Future of Short Drama Apps and How to Launch Them

Short-form storytelling is exploding—and vertical microdrama apps like ReelShort and DramaBox are leading a content revolution. As global audiences shift toward snackable, mobile-first narratives, content creators and streaming providers are racing to launch platforms that cater to this next-gen viewing trend.

In this webinar, we’ll decode the fast-rising world of microdrama streaming apps—what’s fueling their popularity, current trends, how they’re monetized, and what technical architecture makes them scale. You’ll gain actionable insights into how to build and launch your own vertical microdrama app in minutes—without writing a single line of code—using Muvi Shorts.

From ideation to monetization, we’ll walk you through the product journey, UI/UX elements, and monetization models that drive engagement and revenue in this booming segment.

Things the Webinar Will Cover:

  • Market trends & audience behaviors fueling the rise of vertical microdrama content
  • Key product features that define short-form drama apps like ReelShort
  • Building a fully branded vertical microdrama video app using Muvi Shorts
  • Monetization models: PPV, subscriptions, ads
  • Tools to launch across web, mobile & smart TVs with one-click deployment

 

Upcoming Webinar

July 31

9:00 AM PST

30 Minutes
Headphone

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