CPM/CPI
CPM or CPI is frequently used measurement in advertising. CPI or Cost Per Impression is the cost incurred for each prospective customer who views the advertisement, whereas CPM (Cost Per Mile) alternatively known as Cost Per Thousand (CPT) refers to the cost incurred for every thousand prospective customers who view the advertisement. For one thousand views or clicks of an advertisement, advertiser pays this cost.
How CPM is Calculated?
Divide the total number of impressions the ad will make by 1,000. For instance, if your ad would make 10,00,00 impressions, you would divide 10,000 by 1,000 to get 100.
CPM and CPI are especially relevant in the digital advertising landscape, including industries like live video streaming, where reaching a broad audience efficiently is critical. In live video streaming, CPM is an important metric because it enables streaming platforms to measure the effectiveness of their ads and ensure they’re reaching the right audience segments without overspending. This is particularly valuable as live video streaming typically attracts large numbers of viewers simultaneously, making it an ideal environment for CPM-based advertising.
Related Terms : No related terms!Latest Case Studies
Upcoming Webinar
Build vs Buy in Streaming — The True Cost, Time & Scale Reality Checklist
‘Building a streaming platform from scratch gives more control’ is a myth. In reality ‘build’ entails engineering, infrastructure, maintenance, compliance, upgrades, scaling, etc with additional cost barriers and time restraints.
This webinar breaks down the real-world cost, time, and scalability implications of building vs buying a streaming platform, using a practical checklist approach.
The session will help businesses cut through common myths around custom development and understand why many modern streaming businesses choose SaaS platforms like Muvi One to launch faster, reduce risk, and scale globally—without hiring large tech teams.
Things the webinar would cover:
- What “building” a streaming platform actually involves today (engineering, infrastructure, maintenance, compliance, upgrades, scaling).
- The true cost of build vs buy, including hidden and long-term operational costs.
- Time-to-market realities like how long ‘buy’ vs ‘build’ realistically takes and the business impact of delayed launches.
- Scaling challenges across devices, geographies, and monetization models.
- A decision-making checklist businesses can use to assess readiness, risk, and ROI before choosing build or buy.
- How SaaS platforms like Muvi One enable faster, lower-risk, globally scalable streaming launches.
March 26
12:00 AM PST
Can’t find what you’re looking for?
Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.
Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.
Reach out to Muvi at:
