CPM/CPI
CPM or CPI is frequently used measurement in advertising. CPI or Cost Per Impression is the cost incurred for each prospective customer who views the advertisement, whereas CPM (Cost Per Mile) alternatively known as Cost Per Thousand (CPT) refers to the cost incurred for every thousand prospective customers who view the advertisement. For one thousand views or clicks of an advertisement, advertiser pays this cost.
How CPM is Calculated?
Divide the total number of impressions the ad will make by 1,000. For instance, if your ad would make 10,00,00 impressions, you would divide 10,000 by 1,000 to get 100.
CPM and CPI are especially relevant in the digital advertising landscape, including industries like live video streaming, where reaching a broad audience efficiently is critical. In live video streaming, CPM is an important metric because it enables streaming platforms to measure the effectiveness of their ads and ensure they’re reaching the right audience segments without overspending. This is particularly valuable as live video streaming typically attracts large numbers of viewers simultaneously, making it an ideal environment for CPM-based advertising.
Related Terms : No related terms!Latest Case Studies
Upcoming Webinar
Building the Next Big OTT Success Story in Africa
With the upsurge of demand for going local, mobile-first content at an all-time high, Africa is poised for its next OTT revolution.
Join us for this exclusive live webinar as we reveal how to build, launch, and scale a successful OTT platform in Africa. Discover how Muvi empowers businesses to overcome regional challenges like bandwidth, content localization and monetization through Africa-specific tailored solutions such as local CDN integrations, multi-lingual streaming capabilities, and seamless operator billing partnerships with leading networks like MTN.
In this Webinar, you are going to learn about:
- The current state and future potential of Africa’s OTT and streaming market.
- Key challenges in bandwidth, connectivity, and monetization—and how to solve them deploying Muvi One’s in-built solutions.
- How to launch a successful OTT platform in Africa: from idea to execution.
- How Muvi One helps you build, stream, and monetize at scale with features specifically tailored for the African market.
November 19
9:00 AM PST
Latest Blog
Can’t find what you’re looking for?
Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.
Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.
Reach out to Muvi at:
