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Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

CPM/CPI

CPM or CPI  is frequently used measurement in advertising. CPI or Cost Per Impression is the cost incurred for each prospective customer who views the advertisement, whereas CPM (Cost Per Mile) alternatively known as Cost Per Thousand (CPT) refers to the cost incurred for every thousand prospective customers who view the advertisement. For one thousand views or clicks of an advertisement, advertiser pays this cost. 

How CPM is Calculated?

Divide the total number of impressions the ad will make by 1,000. For instance, if your ad would make 10,00,00 impressions, you would divide 10,000 by 1,000 to get 100.

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Upcoming Webinar

API Security in Video Streaming
API Security in Video Streaming

While video streaming, we have to deal with a lot of data which is sensitive and confidential related mostly to users and content. In order to keep that data safe and secure, we have to take certain stringent measures, as data privacy is our highest priority. Here APIs come into play to handle things like video delivery, user management, and content access. During API calls we handle multiple layers of securities to ensure only allowed data is delivered. Join me in this insightful webinar as we talk about API security in video streaming to discuss relevant best practices.

Why Attend the Webinar:

  • Common API security risks and vulnerabilities
  • Types of API cyberattacks
  • How to secure an API
  • 8 best practices for securing APIs

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