CPM or CPI is frequently used measurement in advertising. CPI or Cost Per Impression is the cost incurred for each prospective customer who views the advertisement, whereas CPM (Cost Per Mile) alternatively known as Cost Per Thousand (CPT) refers to the cost incurred for every thousand prospective customers who view the advertisement. For one thousand views or clicks of an advertisement, advertiser pays this cost.
How CPM is Calculated?
Divide the total number of impressions the ad will make by 1,000. For instance, if your ad would make 10,00,00 impressions, you would divide 10,000 by 1,000 to get 100.
Related Terms : No related terms!Scalability in applications means that as more people start using the app or as the app handles more data, it continues to perform well without crashing or slowing down. Imagine you’re hosting a party. If you plan well and have enough food, drinks, and space to accommodate all the guests, your party will run smoothly. But if too many people show up and you run out of resources, like food or space, your party might become chaotic. Similarly, in an application, scalability means ensuring that no matter how many users or how much data comes in, the app can handle it without breaking down. This often involves designing the app in a way that allows it to grow easily ensuring optimal resource allocation and performance ensuring high availability and cost-effectiveness. This webinar will explore scalability in apps and how it is achieved.
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